Conviva has released the "TikTok Benchmark and Brand Strategy Guide", studying more than 1,500 brand accounts on TikTok from March 2021 to March 2022 to determine the best performing accounts from various industries. The industries analyzed include: Brands, Technology, Beauty and Fashion, TV and Entertainment, La Liga, News and Media, MLB, MLS, NBA, NFL, NHL, Premier League, Ligue 1, Serie A, Sports and Streaming. The total number of followers of the more than 1,500 accounts measured is 1.43 billion, and the results clearly show that brands that commit to publishing consistent, high-quality content are more likely to gain followers.
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