Facebook IQ: 2021 Hot Topics and Trends Report

The Facebook IQ 2021 Hot Topics and Trends Report analyzed eight countries in four regions: Asia Pacific, Europe, Latin America, and North America, delving into the hot topics on Facebook and Instagram in each country and assessing the behaviors and interests these topics reflect.

This year’s report explores how the major changes of the past year have impacted individuals and communities, and how these changes are empowering people to embrace authentic connections, find creative solutions to everyday challenges, and develop skills that will benefit them for a lifetime.

Hopefully, marketers will be able to leverage these insights to understand the users they serve and establish more meaningful connections in the future.

United States: Turning awareness into action

Protests for racial equality have spread to more than 2,000 cities and towns in all 50 states,1 demonstrating that more and more Americans are willing to take concrete actions and invest valuable time and money to speak out in support of initiatives.

Australia: The joy of reading

As Australians spend more and more time at home, they have more time to read all kinds of books, improve their reading appreciation, and continue to expand the country's readership.

Brazil: e-learning is on the rise

Due to the impact of the COVID-19 pandemic, many forms of education have been moved online. In Brazil, teachers are considering introducing podcasts, audio books, videos and other forms of teaching to attract students' attention during remote teaching.

The PDF version will be shared on 199IT Knowledge Planet, just scan the QR code below!