SensorTower: TikTok (the overseas version of Douyin) had nearly 67 million installations in November 2019

In November, TikTok (the overseas version of Douyin) had nearly 67 million installations, ranking third in the app's history, second only to December 2018 (68.5 million) and January 2019 (67.7 million).

In terms of daily installations, the highest point in history was on Christmas Day, December 25, 2018, reaching 3.06 million, and the increase mainly came from the US market. On that day, the number of installations in the US market surged to 717,000 (the average daily installation in the week before the Christmas holiday was 154,000), accounting for 23.4% of TikTok's installations. TikTok has now become one of the main platforms for young American users to share interesting things in their lives, especially on the most important holiday of the year - Christmas. Judging from the current trend, the number of downloads in December this year is expected to exceed that of the same period last year.

The top five markets for TikTok installations in November were India, Brazil, the United States, Russia and Indonesia, contributing 43.9%, 8.1%, 6.4%, 5.5% and 3.9% of installations respectively.

In terms of revenue, TikTok's in-app purchase revenue reached $6.86 million in November, the highest revenue month so far, up 179% year-on-year and 18.8% month-on-month. US users contributed 70.3%, followed by Canada and the UK, at 5.9% and 4.5% respectively.

Looking back at 2018, the highest daily in-app purchase revenue occurred on December 26, the day after Christmas. On that day, in-app purchase revenue reached $216,000, a 102% increase from the average daily revenue in the week before Christmas. This December's revenue will continue last year's trend and is expected to set a new record.

   US mobile game purchase rankings in November

Sensor Tower advertising intelligence platform has recently added advertising intelligence on TikTok. Taking the top 20 mobile game advertisers on the US iOS platform in November as an example, the one with the largest advertising volume is Battle Breakers, a cartoon hero RPG mobile game newly launched by Epic Game in November.

Judging from the number of games, the current purchase volume of TikTok in the US is mainly for hyper-casual games, among which German manufacturer Popcore has the most products, reaching 4, while French manufacturer Voodoo and Belarusian manufacturer SayGames each have 3 products.

Chinese mobile games include "Rusty Blower 3D" from Palm Games, "Brick Crush" from Cheetah Mobile, and "After Tomorrow" from NetEase.