Kinetic: NFC technology becomes a consideration feature for UK users when purchasing mobile phones

Mobile payment technology is slowly taking root in the minds of British users. According to a survey conducted by Kinetic in April 2013, 10% of British netizens said that near field payment (NFC) technology will be a key feature they consider when buying their next mobile phone. This proportion increases to 16% among users aged 18-24.

Users' adaptation to this new payment technology seems to be increasing. 7% of British netizens said they are very comfortable with mobile wallets, and another 13% say it is very natural to use mobile payments. However, the proportion of users who do not accept these two types of technologies is higher than 60% (199it Note: For new technologies, users sometimes do not know what they want). Therefore, a lot of education work needs to be done to gain support for mobile payments, especially to solve the privacy issues that users may be concerned about.

More than two in ten UK online users said they would be happy to use contactless payment technology in 2013, with 11% saying they were already using it.

In April, Yankee Group predicted that the number of mobile payment users in the UK would reach 336,000, which is still small, but the number of users will approach 100 million next year, an increase of 171%.

For mobile payment, in addition to the user's equipment, the merchant's equipment and the subsequent payment system are complex integration projects. This is also the reason why the domestic NFC mobile payment industry has been developing slowly despite the calls from telecom operators and other parties (199it)