BI-Intelligence: Survey finds nearly 90% of Instagram users are under 35 years old

Instagram, Facebook's mobile photo sharing tool, has stepped up its advertising revenue plan. Recently, Instagram announced the results of its first batch of brand image ads, among which the ice cream brand Jerry's reached 9.8 million young people aged 18 to 35 in eight days through Instagram ads.

Recently, the American comprehensive news website Business Insider conducted a survey on Instagram's advertising audience, and some of the results were published on Business Insider.

For advertisers who want to test the waters on Instagram, they certainly need to understand what kind of users the app has.

BI-Intelligence found that among Instagram’s 150 million users, nearly 90% are under the age of 35, which means that the app will be an ideal platform for clothing, entertainment, and media brands to market to young people. As Instagram promotes advertising space on a large scale, it is now necessary to conduct an in-depth survey of its advertising audience.

It should be pointed out that Instagram belongs to the social networking giant Facebook, but its main function is to share photos on mobile phones, so its user characteristics are completely different from Facebook (many research reports say that Facebook has now become a paradise for middle-aged people, and young people are fleeing).

The survey found that Instagram users are mainly young people living in cities, and women make up the majority.

In addition, in the war of smartphone ecosystems, Instagram has chosen the status of a "neutral country", with half of its users using Android phones and the other half using iPhones.

After Instagram was launched, there has only been an iPhone version. In April 2012, Instagram launched the Android version. However, the global monopoly advantage of Android terminals has greatly benefited Instagram. Nearly a year after the launch of the Android version, the user scale has reached the same level as the iPhone version.

The study found that, like another photo-sharing platform, Pinterest, Instagram has a majority of female users. According to Appdata, 68% of users are female.

In addition, Instagram users mainly live in cities. Statistics show that 17% of American adults living in cities use Instagram, but in suburban and rural areas, this proportion drops to 11%.

In terms of photo sharing, Instagram focuses more on quality than quantity. Among the top four photo sharing platforms in the United States, Instagram only accounts for 7% of the photos uploaded every day (a total of 544 million photos per day). Therefore, Instagram is not the "heavyweight player" that some people imagine.

In addition, Instagram followed the example of Twitter's Vine and launched a 15-second short video sharing function. Initial data shows that Instagram video sharing has surpassed Vine in terms of user interaction activity.