Why is Xiaomi 65-inch 4K TV so cheap? How much is Xiaomi 4k 65-inch TV?

When buying home appliances, we are often shocked. We never expected that TVs are so expensive! After looking at TVs from big brands such as HP, Sony, and Samsung, we find that Xiaomi TVs are surprisingly cheap. Why do other brands sell for more than 10,000 yuan, while Xiaomi only costs 2,000 to 3,000 yuan? Let's take a look at why Xiaomi's 65-inch 4K TV is so cheap.

Why is Xiaomi 65-inch TV so cheap?

Xiaomi's products are almost all based on the same strategy as Xiaomi mobile phones, which is to gain some sales with high cost performance in the early stage, and then expand mass production to reduce costs and gain profits when the price of components drops. Although the price of its products is very close to the cost, it makes money with additional services, which is in addition to selling hardware.

Xiaomi's model lowers the cost of Xiaomi products. With light assets, Xiaomi does not have its own factories, but can look for well-known large companies with good efficiency and quality to do OEM. For example, Xiaomi can look for OEM factories that produce brands such as Sony and Samsung to produce, which can also ensure quality and may also save costs. Xiaomi focuses on design, supplier and OEM selection. The single product strategy further reduces marginal costs. Without a variety of small-scale products, the costs of selection, design, and parts search are reduced.

Xiaomi's sales advantage reduces the cost of the middle links. In particular, its online marketing and offline direct sales reduce the commission or management costs of the middle channel dealers. Some traditional channel costs account for 40% to 50%. Another important thing is that Xiaomi does not make money directly on hardware, but on value-added services. For example, there are a large number of active users, high advertising revenue; more content subscriptions; on-demand service fees, etc., making money in a steady stream, which is completely different from the traditional TV manufacturers' one-time sales routine.

Although high cost performance is labeled as low quality and cheap, this is not the original sin. Good products can also be sold at a relatively low price, such as cutting out the middleman to lower the cost. Some people may not agree with Lei Jun's persistence, and it may take time to prove it, but for a large number of consumers, even if they pursue higher performance, they can still get it at a relatively cheap price.

How much does Xiaomi 4k 65-inch TV cost

The current promotional price is 2699, which is really a good deal. Compared with the 65-inch TVs of the same big brands, the price-performance ratio is extremely high.

Some netizens said that if the prices are almost the same, Sony is definitely more than ten thousand and the other is about two thousand. I think it is not worth spending an extra seven or eight thousand for the ultimate experience, except for the rich and enthusiasts. For ordinary household use, Xiaomi is fully capable of it. Bai Yansong said that when you buy something, it can complete 90% of the functions. Don't spend far more than the first 90% for the last 10% or 5% because it is a bottomless pit.