China Academy of Information and Communications Technology: Domestic Mobile Phone Market Operation Analysis Report in February 2025

China Academy of Information and Communications Technology: Domestic Mobile Phone Market Operation Analysis Report in February 2025
1. Overall situation of domestic mobile phone market

In February 2025, the domestic mobile phone shipments reached 19.662 million units, a year-on-year increase of 37.9%. Among them, 5G mobile phones reached 17.982 million units, a year-on-year increase of 43.5%, accounting for 91.5% of the mobile phone shipments in the same period.

From January to February 2025, the domestic mobile phone shipments reached 46.905 million units, a year-on-year increase of 1.9%. Among them, 5G mobile phones reached 41.619 million units, a year-on-year increase of 7.6%, accounting for 88.7% of the mobile phone shipments in the same period.

Figure 1 Domestic mobile phone market shipments and 5G mobile phone share

In February 2025, there were 13 new mobile phone models launched in China, a year-on-year decrease of 43.5%. Among them, there were 9 5G mobile phones, a year-on-year decrease of 52.6%, accounting for 69.2% of the number of new mobile phone models launched in the same period.

From January to February 2025, 49 new mobile phone models were launched in China, a year-on-year decrease of 9.3%. Among them, there were 30 5G mobile phones, which was the same as the same period last year, accounting for 61.2% of the number of new mobile phone models launched in the same period.

Figure 2 Number of new mobile phone models launched in China and the proportion of 5G mobile phones

2. Composition of domestic and foreign brands in the domestic mobile phone market

In February 2025, the shipment volume of domestic brand mobile phones was 17.024 million units, a year-on-year increase of 43.8%, accounting for 86.6% of the mobile phone shipments in the same period; domestic brands launched 13 new models, a year-on-year decrease of 38.1%, accounting for 100% of the number of new mobile phone models launched in the same period.

From January to February 2025, domestic brand mobile phone shipments reached 39.869 million units, a year-on-year increase of 4.7%, accounting for 85.0% of mobile phone shipments in the same period; domestic brands launched 48 new models, a year-on-year decrease of 2.0%, accounting for 98.0% of the number of new mobile phone models launched in the same period.

Figure 3: Shipment volume and share of domestic brand mobile phones

III. Development of domestic smartphones

In February 2025, smartphone shipments reached 18.606 million units, a year-on-year increase of 32.5%, accounting for 94.6% of mobile phone shipments in the same period; 11 new smartphone models were launched, a year-on-year decrease of 47.6%, accounting for 84.6% of the number of new mobile phone models launched in the same period.

From January to February 2025, the shipment volume of smartphones was 4,311.2 units, a year-on-year decrease of 1.0%, accounting for 91.9% of the total mobile phone shipments in the same period; 36 new smartphone models were launched, a year-on-year decrease of 10.0%, accounting for 73.5% of the number of new mobile phone models launched in the same period.

Figure 4 Domestic smartphone shipments and share

Guiding unit: Information and Communications Administration of the Ministry of Industry and Information Technology

Report completed by: China Academy of Information and Communications Technology

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