Luotu Technology: China's headphone and headset market omni-channel sales will reach 218 million pairs in 2024, a year-on-year increase of 7.6%

Luotu Technology: China's headphone and headset market omni-channel sales will reach 218 million pairs in 2024, a year-on-year increase of 7.6%

According to recent news, according to the report data of RUNTO Technology, in 2024, the omni-channel sales volume of China's headphone and headset market will be 218 million pairs, a year-on-year increase of 7.6%; the sales revenue will be 42.8 billion yuan, a year-on-year increase of 9.8%.

From the overall development trend, China's headphone and headset market has maintained growth for five consecutive years, but the growth momentum has slowed down slightly compared with previous years. It is worth noting that each year's market selling points are unique, reflecting the dynamic changes and continuous innovation of the market.

Looking back over the past few years, in 2019, true wireless headphones officially launched an impact on mainstream wired headphones. This landmark event started a journey of change within the market.

In the following year of 2020, the technology of headphones was upgraded, bringing users a better user experience; in 2021, a new form of neck-hanging non-in-ear headphones emerged, injecting new vitality into the market.

In 2022, mid-to-low-end neck-hanging open-ear headphones entered the true wireless market with their unique advantages and got a share of the pie; in 2023, emerging social media channels and domestic headphones worked in both directions, further promoting the development of the market.

And under the torrent of generative AI in 2024, the application scenarios of headphones will be richer, and dark horse brands will create a storm in the high-end line, helping the market sales growth rate to outpace sales volume.

At the same time, the share of mid-to-high-end products has expanded significantly. According to online monitoring data from Luotu Technology, the sales share of the price segment above 500 yuan has expanded to 9.2%, an increase of 1.8% from 2023.

Zikuai Technology

<<:  CIRP: Although Apple's entry-level iPhone accounts for less than 20% of its internal sales, its single-unit sales still exceed most competitors

>>:  Learn more about acute myocardial infarction

Recommend

Height record after menarche

The first menstruation, that is, the first time a...

Is your understanding of the “mixed” COVID-19 vaccine correct?

Xinhua News Agency, Beijing, February 21 (Reporte...

What causes sweating during menstruation?

Every month when the menstrual period comes, girl...

World Oral Health Day, take care of your mouth, not just for one day!

Did you know? Every year, March 20th is World Ora...

What causes back pain during confinement?

Pregnancy is a process that many women will go th...

How to treat bacterial vaginitis during pregnancy

During pregnancy, female friends experience chang...

How many weeks of pregnancy is 35 days of amenorrhea

For many mothers who are pregnant for the first t...

All your questions about Helicobacter pylori are answered here!

As a common pathogen of gastric diseases, Helicob...

What is vomiting blood during menstruation?

Vaginal bleeding during menstruation is a normal ...