Luotu Technology: In 2024, the annual sales volume of China's smart projector market will reach 6.042 million units, a year-on-year increase of 3.0%

According to the latest report from RUNTO, the annual sales volume of China's smart projection market (excluding laser TVs) will reach 6.042 million units in 2024, a year-on-year increase of 3.0%. Although sales have slightly declined to 10.01 billion yuan, a year-on-year decrease of 3.5%, this has not affected the positive development of the overall market.

It is worth noting that after experiencing the first decline in 2023, the size of the Chinese market has once again returned to a level of more than 6 million units.

Sales volume and changes of China's smart projection market from 2019 to 2024

From the perspective of price distribution, 2024 shows a trend of becoming more people-friendly: the sales volume in the price segment below 1,000 yuan accounts for 54.0%, an increase of 4.3 percentage points compared with 2023.

At the same time, the high-end market is also full of vitality, and sales of products priced above 10,000 yuan have begun to rise, showing that some consumers are still willing to pay a premium for new technologies, trendy products and higher quality life experiences.

Sales volume structure of China's online smart projector market by price segment in 2023-2024

Intelligence has become one of the important factors driving the development of the industry. At present, the intelligence rate of Chinese projection products has exceeded 90%, compared with less than 25% in overseas markets.

In view of the huge potential of the vast untapped overseas market, more and more domestic mainstream manufacturers are turning their attention to the international market as an important strategic direction for future development.

Zikuai Technology