Smartwatch sales in the global wearable device market will increase significantly by 5% in 2025

In 2025, the global wearable device market will usher in a series of revolutionary developments, and the sales volume of smart watches will achieve a significant increase of 5%. This growth is driven by a variety of factors. Generative AI, health monitoring, improved connectivity and the emergence of new devices will become the key forces driving market growth .

Smartwatches will continue to lead the wearables market growth in 2025, as leading brands such as Apple, Samsung and Garmin continue to push the boundaries of wrist-worn technology with innovations in AI, health monitoring and connectivity.

The integration of generative AI technology has brought advanced features such as health scores, personalized recommendations, and conversational virtual assistants to wearable devices, transforming them from simple data tracking tools to comprehensive health and fitness coaches, greatly improving the user experience.

At the same time, the upgrade of health and fitness sensors, such as ECG, blood pressure, blood sugar monitoring, etc., is revolutionizing the health tracking functions of wearable devices. The popularity of these functions covers different price ranges, making wearable devices an indispensable tool for health-conscious consumers.

Emerging devices such as smart glasses and smart rings will also gain momentum in 2025, reshaping consumer expectations for wearable technology with their lightweight designs and innovative health tracking capabilities.

Additionally, despite stabilizing sales volumes, higher average selling prices for VR devices by consumers drove revenue growth, with Apple's Vision Pro and next-generation devices paving the way for growth in immersive experiences.

Zikuai Technology