199IT original compilation YouGov’s latest survey shows that 6 in 10 Singaporeans have purchased goods on social media platforms. Facebook appears to be the most popular platform for social media shoppers, with 4 in 10 consumers having made a purchase on the platform (40%); 1 in 4 have made a purchase on TikTok and Instagram (26% each), and 1 in 5 have made a purchase on YouTube (20%). Interestingly, 40% of Singaporean consumers have not purchased anything through social media platforms. In terms of age, Facebook is popular among older generations, with 44% of Gen X users shopping on Facebook. In contrast, Gen Z is less interested in shopping on Facebook, with only 22% having used Facebook. Gen Z consumers (46%) prefer TikTok, compared to 30% for Millennials and 23% for Gen X. Both Gen Z (41%) and Millennials (37%) are more likely to shop on Instagram, while Gen X (18%) are the opposite. In terms of purchase frequency, Singaporean consumers are more likely to be occasional buyers. The majority (52%) shop on social media platforms less than once a month, while 36% are frequent buyers (more than once a month). 11% are unsure of their shopping frequency. Among frequent shoppers, Facebook is the most commonly used shopping app (74%), followed by TikTok (58%) and YouTube (51%). In contrast, among occasional shoppers, the usage distribution changes slightly. 61% use Facebook, 41% prefer Instagram, and 38% choose TikTok. Singaporean consumers are most likely to purchase fashion and jewellery (43%) through social media platforms, followed by personal care and cosmetics (38%), groceries and packaged foods (35%). Many purchase consumer electronics and technology products (28%), health and wellness products (26%), home decor (24%) and sporting goods (22%). On the other hand, factors that prevent consumers from purchasing through social media include the risk of fraud (70%), lack of trust (67%) and unclear return and exchange policies (49%). Many may be deterred by poor customer service (42%), technical issues (36%) and unsuccessful payment methods (31%). 199IT.com Originally compiled from: YouGov. Please do not reprint without authorization |
>>: GSMA: Asia Pacific Digital Nation
Some pregnant women are afraid of the pain of nat...
After giving birth, the breasts of pregnant women...
Since the body of a pregnant woman will undergo g...
If a woman is under long-term mental stress, anxi...
Most female friends know that facial masks can be...
Menstruation, also known as menstruation, can be ...
Repeated nipple cracking is quite sad for mothers...
Menstruation is the bleeding phenomenon caused by...
Cervical erosion needs to be confirmed by colposc...
During menstruation, there is usually lower abdom...
In the case of an unexpected pregnancy, if there ...
There has always been a saying that girls will no...
In clinical practice, we often say that water con...
Pregnant women often have dark brown secretions d...