Counterpoint: China's smartphone sales in Q3 2023 will drop 3% year-on-year

199IT original compilation

According to Counterpoint data, China's smartphone sales fell 3% year-on-year in the third quarter of 2023, and the year-on-year decline narrowed, indicating that the Chinese smartphone market may be close to bottoming out. The performance of major manufacturers has changed significantly compared with the same period last year, and the market ranking has also changed. The market share of vivo and OPPO has dropped significantly, but Honor still occupies the top spot.

China’s smartphone market share – Q3 2022 vs. Q3 2023

In the third quarter of 2023, most leading OEMs performed mediocrely, except Huawei. With the return of Kirin SoC, Huawei suddenly launched the Mate 60 Pro in late August. It caused a huge sensation in the market and made a huge contribution to Huawei's 37% year-on-year growth in smartphone sales in the third quarter of 2023.

Honor led the market with a market share of 18.3%, mainly due to the newly launched Honor X50 and Honor 90. Redmi's market share increased year-on-year due to strong sales of the Redmi K and Note series driven by competitive promotional prices.

Sales of foldable smartphones continued to grow during the quarter. The OPPO Find N2 Flip remained the best-selling clamshell foldable phone, while the Honor Magic V2 ranked first among foldable phones. As we enter the fourth quarter, all OEMs are stepping up to improve overall performance and end the year with strong sales.

199IT.com Originally compiled from: Counterpoint. Please do not reprint without authorization