Counterpoint Research: Global smartphone revenue fell 8% year-on-year in Q2 2023, and Apple earned 85% of global smartphone profits

Apple earns 85% of the world's smartphone profits.

According to recent news, the latest research data from Counterpoint Research shows that Apple’s smartphone revenue and operating profit in Q2 2023 set a quarterly record.

Data shows that in the second quarter of 2023, global smartphone revenue fell 8% year-on-year and 15% month-on-month, far below $90 billion. During the same period, global smartphone operating profits fell below $13 billion, down 3% year-on-year and 27% month-on-month.

In the second quarter, Apple led in global smartphone revenue and operating profit, with shares of 45% and 85% respectively, setting a record quarterly record.

Among all mobile phone brands, Apple is the most profitable company, accounting for 85% of the share, up from 84% in the previous quarter and 81% in the same period last year.

Speaking about Apple's performance, research director Jeff Fieldhack noted: "Apple's shipments fell 3% year-on-year, while the smartphone market fell 9% during the same period. At the same time, Apple's average selling price increased due to increased contribution from the Pro series, decreased contribution from the SE series, and the replacement of the iPhone 13 Mini by the iPhone 14 Plus.

As a result, even though Apple's annual iPhone revenue fell 2%, its revenue share increased, reaching a record 45% in the second quarter, up nearly 3% from the same period last year .

Apple’s share of global operating profits also increased by 4% to 85% since the second quarter of 2022, another record set by Apple in the second quarter.”

Zikuai Technology