Qimai Research Institute: Ranking of popular mobile applications in April 2023

Recently, Qimai Data released the popular application rankings for April 2023, including application download rankings and revenue rankings.

This month, the rankings of many apps on the app download list fluctuated greatly. The top three are "Kuaishou Express Edition", "Railway 12306" and "Little Red Book" . Among them, "Kuaishou Express Edition" has risen by 5 places compared with last month and successfully occupied the top spot; the second place is the official railway ticket purchase platform "Railway 12306", which has risen by 24 places compared with last month; the top three is "Little Red Book", which has the same ranking as last month.

"Kuaishou Speed ​​​​Version" continued to exert its strength this month and launched a number of marketing activities. In particular, it cooperated with several universities to launch the "National Youth Green Plant Adoption" activity, which attracted many users to sign up and check in within the App.

Among the top 30 popular apps downloaded in April, there are 5 new apps. It is worth mentioning that travel apps "Ctrip" and "Qunar Travel" performed outstandingly this month. As the May Day holiday is approaching, users' travel demand has been fully released. In addition, topics such as "Special Forces Travel" and "Zibo Barbecue" have been popular in social circles, further stimulating users' travel demand. The tourism industry has ushered in a "blowout" development, and travel apps have gained significantly this month. In addition, the official ticket purchase platform "Railway 12306" has also risen 24 places from last month as users' ticket purchase demand increased dramatically during the May Day holiday, successfully occupying the top 2 position in the download list.

In terms of product categories, shopping has 5 products on the list, which is the category with the largest number of products , followed by entertainment and tools, both with 4 products on the list.

In terms of the manufacturers on the list, Alibaba has become the manufacturer with the most products on the list this month, with a total of 7 products on the list; followed by ByteDance, with a total of 4 products on the list. Alibaba's "Youku Video" has risen 13 places this month compared to last month, and the results are very impressive. In April, "Youku Video" has successively launched a number of high-quality film and television dramas and variety shows, constantly enriching the content of the platform. Among them, "Who is He" launched in March continues to be popular, and "Chang Yue Jin Ming" launched in April has set new records on major platforms inside and outside the site. The hot drama effect has swept the entire network and has a strong "presence".

In the revenue rankings in April, the top 5 revenue rankings remained stable, still including "TikTok", "QQ Music" and iQiyi, Youku and Tencent Video.

In the April popular app revenue list, there are 2 new apps, the same number as last month, namely "Fanshu" and "Tencent Sports" . Among them, "Fanshu" (formerly "Fan Deng Reading") under Huangdou Technology performed well. It not only cooperated with "Railway 12306" to provide users with on-board audiobook services, but also took advantage of 423 World Book Day to launch the "Reading Carnival Season Promotion". The ability to attract money has increased significantly this month, successfully occupying the top 19 of the revenue list.

In terms of the categories of apps on the list, the entertainment category has the largest number of apps on the list, with a total of 8 apps on the list. The social category has a total of 5 apps on the list, ranking second.

In terms of the manufacturers of apps on the list, Tencent is still the manufacturer with the most apps on the list, and continues to lead the app revenue rankings, with a total of 6 apps on the list. Alibaba is second, with a total of 4 apps on the list. Among them, Tencent's "Tencent Sports" performed well this month and successfully occupied the top 30 of the revenue list. With the start of the NBA playoffs, "Tencent Sports" took advantage of the opportunity to launch the "Win NBA Finals Tickets by Becoming a Member" event, and this month also launched benefits such as free tickets to the Chinese Super League and "Slam Dunk" premiere tickets for members, successfully attracting a large number of users and making an eye-catching performance in attracting money.

It is not difficult to see that with the arrival of the May Day holiday, users' travel needs have increased, and multiple tourism industry-related topics have been popular in social circles, further stimulating users' travel needs. This month, travel apps have gained significantly, and "Ctrip Travel" and "Qunar Travel" have achieved good results. In addition, apps such as "Tencent Sports" and "Fanshu" have also seized the hot spots related to the industry and launched a variety of marketing activities, with outstanding results this month.