Zalo becomes most popular messaging app in Vietnam

Zalo is currently the most popular messaging app, according to Adsota’s report “ 2021 Vietnam Digital Advertising Market: Leading and Breakthrough Strategies” released on June 1 .

Specifically, in 2018 , 79% of the total number of Internet users aged 16 to 64 in Vietnam used Facebook Messenger , but this fell to 74% in 2019 , the same as Zalo 's user base at the time.

By 2020 , the percentage of Facebook Messenger users increased slightly, but it was still lower than that of Zalo . Specifically, Facebook Messenger reached 75.8% and Zalo reached 76.5% , which was also the year when Zalo became the messaging app with the highest user rate in Vietnam.

The Adsota report also said that if Zalo were to upgrade to a social network, it could become a direct competitor to Facebook in the Vietnamese market in many different areas. Facebook recently allowed businesses to set up their own stores, a move by Facebook to enter the e-commerce sector.

“ Despite the presence of ‘ big players ’ on the market like Facebook Messenger , Skype or WhatsApp , Zalo has shown amazing growth and they are constantly improving and updating with new features, ” commented Adsota .

At the same time, the latest report from Decision Labs also shows that in the social platform sector, in the first quarter of 2021 , Zalo has surpassed Facebook and Youtube to become a popular social sector for GenZ , with a usage rate of up to 94% .

In the same period last year, Zalo , Facebook and Youtube had 84% , 95% and 72% respectively . In GenY 2021 , Zalo currently leads Youtube at 88% .

Data Reportal reported in February 2021 that more than 73.6% of the population in Vietnam use social networks. Compared with 2020 , this figure increased to 11% , which means that people are increasingly interested in using social networks, in line with the development trend.

Also in the first quarter of 2021 , Zalo announced that it now has 64 million regular users, sending 1.7 billion messages per day, an increase of 4 million regular users compared to the same period last year. As a result, it is estimated that more than 65% of the Vietnamese population uses Zalo regularly every day for communication, work and study.

The pandemic has changed users' habits, with Vietnamese spending an average of about 6.5 hours a day online in 2019. However, during the pandemic, as outdoor entertainment was restricted, this number increased to about 7 hours a day.

This means that applications must work hard and improve every day to adapt to new situations to meet the needs of communication, work and entertainment. Especially technology platforms like Zalo , which are built based on the living habits of Vietnamese people, need continuous research and upgrading to penetrate into people's lives.

The above content is all taken from the Internet, with the main reference source being ictnews .  From: CAMIA