Snapchat: Your Guide to Marketing During the 2019 Holiday Shopping Season

During the holiday season, Snapchat users engaged, captured memories, connected with friends, and expressed themselves on Snapchat.

They are also active holiday shoppers, purchasing 20% ​​more gifts on average than non-Snapchat users, and are 64% more likely to start holiday shopping on Black Friday.

Additionally, Snapchat users are 20% more likely to have made a purchase on their mobile device than the average person, and they are also more likely to make impulse purchases (+60%).

According to Snapchat, its users are more likely to engage with brands, try products, or make purchases directly within the app.

In a world of apps that make people anxious and isolated, Snapchat is fundamentally the “feel-good” app. 95% of users say the app makes them feel happy more than any other app. That’s why brands should be ready to engage with users on Snapchat during the holiday season. Millions of Snapchat users are capturing memories, connecting with friends, and having fun with the Snapchat camera during the holiday season. Here are the top moments that brands can capitalize on:

1. Thanksgiving, Black Friday, and Cyber ​​Monday: Over 2 billion Snapchat filters viewed, over 2 billion lenses viewed, and users created over 6.4 billion posts.
2. Holidays: Users viewed over 14 billion filters, over 12 billion lenses, and created over 1 billion posts.
3. New Year: Users viewed over 4 billion filters, over 4 billion lenses, and created over 9.6 billion posts.

Snapchat’s full-screen ads will give brands the creative space to bring their brands to life in full-screen, engaging and innovative ways.

199IT.com Originally compiled from: Snapchat. Please do not reprint without authorization