Adobe: Chrome on smartphones growing faster than Safari

199IT original compilation

The latest Adobe Digital Index (ADI) analysis shows some developments in smartphone and PC browsing, as well as TV Everywhere viewing share.

According to ADI, smartphone Chrome browsing is growing faster than Safari. Chrome usage is growing rapidly not only on Android, but also on iOS devices.

According to the analysis, Chrome smartphone usage grew 75% year-over-year, while Safari usage grew only 33%.

Generally speaking, iOS device users tend to use Safari and Chrome, and both browsers have seen growth in traffic: Safari traffic grew 34% year-over-year, and Chrome traffic grew 19% year-over-year.

ADI found that most iOS users prefer Safari (43%), but there is still a small gap between 33% of iOS users who prefer Chrome. The vast majority of Android users prefer Chrome.

OSX traffic fell 5% compared to last year, mainly because people are increasingly willing to use mobile devices to access the browser.

In terms of TV Everywhere, Apple TV’s share of verified viewing has fallen 8% since August 2015; at the same time, Roku’s share has grown 4%.

199IT.com Originally compiled from: Adobe. Please do not reprint without authorization