According to Opera Mediaworks' October 22 report on the state of mobile advertising, Android is catching up with iOS, the gap in mobile advertising revenue is getting smaller, and now its traffic share is almost twice that of iOS. At the beginning of the year, Android traffic surpassed iOS. In the third quarter, the gap widened further (Android vs. iOS: 25% vs. 30%).
In terms of profitability, Google's mobile OS revenue increased by 3 percentage points to 42% in the third quarter. Apple still holds the top position with 51% of revenue, but it has slightly decreased from the previous quarter (53% in the second quarter). In the U.S., video ads accounted for 10% of mobile ads for the first time. In addition, according to a report by mobile video ad platform AdColony, video eCPMs (effective cost per thousand ads) are 8 times that of banner ads and 2 times that of rich media ads. Will Kassoy, CMO of Opera Mediaworks and CEO of AdColony, believes that “…we are seeing brands continue to enhance their visual, audio and emotional messaging…investing in mobile video advertising…as a key part of their marketing strategy…Mobile video…with its high production value content…and customers’ insatiable demand for video experiences…is becoming a huge catalyst for all industries…” Other highlights from the report include: Mobile video shows rapid, complete growth
iOS 8 adoption rate is lower than iOS 7
American's breakout season
Social media is still No.1
199IT compiled from: //www.mediapost.com/publications/article/236980/mobile-video-advertising-still-the-hot-ticket.html?edition=77434 |
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