199IT original compilation Millennials (18 to 34 years old) are the generation that likes to share content on social networking sites the most, and new research from ShareThis shows the sharing habits of millennials. Because online sharing can be as influential as private recommendations, it is important to understand the social network sharing habits of millennials. ShareThis's report shows the types of content millennials share on various social networking sites, as well as the time of year when they often share content. The results show that:
So what do millennials like to share the most? Politics and government content ranks first, with 47% of millennials sharing this content, which is more than twice the proportion of the entire population. It is followed by family and parents (38%), food and drink (34%), fashion and beauty (32%), culture and religion (31%), business (31%), and technology (30%). Interestingly, 18-25 year old millennials are more willing to share information about politics, government, and business than 26-34 year olds. Conversely, 26-34 year old millennials are more willing to share information about travel and leisure content, family, and gardening. U.S. Census data shows that 35% of millennial households have children, and the study noted that these families share more content during the day. It’s true that millennials share content at two peak times: one in the early afternoon and another during prime time, but families with children are more likely to share content between 11 a.m. and 3 p.m. Compiled from: MarketingCharts Translator: Sun Ying |
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