JiWire: Half of mobile users are willing to use mobile terminals to purchase goods worth more than $100

JiWire: Half of mobile users are willing to use mobile terminals to purchase goods worth more than $100

Research shows that mobile phone users are more reluctant to use mobile terminals to buy large items. However, a recent survey from JiWire shows that mobile phone users are increasingly willing to make large purchases through mobile terminals. Based on a survey conducted in the third quarter, 49% of respondents are willing to make purchases of more than $100, and two-thirds of respondents will purchase items of more than $50, which are both higher than 38% and 53% in the third quarter of 2011.

Overall, the latest survey shows that 23% of consumers are willing to purchase items between $100 and $250 through their mobile devices. In fact, compared to less than half (32%) of consumers last year, only 14% use their mobile devices to make no purchases.

Consumers often research high value-added products at home

The JiWire Q3 2012 Mobile User Survey examined consumers using mobile devices. It investigated the time consumers spent on mobile devices looking at items in the $100 category, and it was no surprise that 69% of mobile phone users did so at home. The latest data from AOL and BBDO also showed that 68% of mobile phone users researched and searched for such items at home.

However, JiWire's survey shows that the largest number of users search for products priced around $100, reaching 36%. And 20% of consumers only start to pay attention to such products after seeing advertisements.

Cell phones appear in malls, hidden in clothing retailers

More details from the JiWired report reveal where consumers use their mobile devices most frequently — and least frequently. Based on the user's personalized advertising needs, shopping malls (70%) are the most frequently used places for mobile devices, followed by libraries and campuses (67% each), and hotels (47%), while big box retailers (39%), airports (37%), and quick service restaurants (35%) are almost at the same level of frequency.

On the other hand, consumers carry their phones with them at clothing retailers (16%) and car dealerships (23%), and surprisingly, electronics retailers (24%) are always busy selling mobile devices on display.

The data is based on JiWire's survey of mobile users at approximately 315,000 public Wi-Fi locations. JiWire randomly surveyed nearly 1,400 consumers about their Wi-Fi media location choices between July and September 2012. JiWire provides advertising services to more than 30,000 public Wi-Fi locations in North America and records the advertising demand data for each. This is a report based on advertising demand collected from July to September 2012.

Translation: Aimee //weibo.com/zyh0530

<<:  Analysis: Mobile advertising, where is the future?

>>:  Does blood donation lead to infectious diseases, anemia? Is it harmful to the body? 6 blood donation rumors, read them in one article!

Recommend

Why do pregnant women always have dry mouth?

It is extremely common for pregnant women to expe...

Can I get eyeliner while menstruating?

Eyeliner is a beauty project that many girls like...

What causes menstrual back pain?

Many women will experience lower back pain during...

Seven steps a day to create a woman's perfect breasts

Step 1: Breathing is also a science Method: Hold ...

What to do if you always have irregular menstruation

For women, there are such a few days every month,...

Why is the vaginal discharge brown in the Qing Dynasty?

Leucorrhea is a secretion from the female body. M...

What causes less menstrual flow after childbirth?

Many mothers who have given birth have light mens...

【Health Lecture】Don’t “swallow” the trouble

In order to ensure the scientific effect of learn...

How many days after sex can you test for pregnancy

Modern science and technology has been very advan...

What are the things to pay attention to during the confinement period?

You should pay attention to and understand the va...

Sensor Tower: 2024 Global Mobile Publisher Revenue TOP50

In 2024, global consumer spending on mobile apps ...

White floccules in urine of pregnant women

Urination is something we have to do every day, i...

Will having too much body hair affect women's sexual desire?

Many people think that having a lot of body hair ...

What is the cause of the yellowish leucorrhea with a strange smell?

In the hot summer, many women will wear less and ...