Keynote Systems: 2012 Mobile User Survey Report: 82% of people participate in information search

August 7, 2012, according to foreign media reports, Internet monitoring system manufacturer Keynote Systems recently released the "2012 Mobile User Survey Report", which interviewed 5,388 mobile device users, including 3,145 smartphone users and 1,976 tablet users, hoping to answer questions about mobile device preferences and expectations.

The survey results show that the activities that users use smart devices for are concentrated in four categories, which are:

1. Get local information (Participation rate: 88%)

2. Searching for information (engagement rate: 82%)

3. Log in to social media sites (Engagement rate: 76%)

4. Get news or entertainment through mobile devices (Participation rate: 75%)

However, only 4% of respondents said they would use email, a highly popular service, on their mobile devices. Therefore, email did not rank in the top 14 activities performed using smart devices. Even more surprising is that the user participation rate of mobile games is also very low, at only 3%.

In terms of tablets, the activities with the highest user participation are news reading, entertainment, obtaining information and watching videos. Moreover, the survey shows that most tablet users do not care whether the information they obtain comes from mobile web pages or applications.

The survey also shows that users use smartphones and tablets in very different ways. Users are usually more willing to use smartphones to search for local services, obtain local information, or use search engines to search for what they need. On the other hand, users are usually more accustomed to using tablets to read, watch videos, search for products, arrange travel plans, book hotels and air tickets, and shop online.

However, both smartphone and tablet users have expressed some dissatisfaction with their devices, which can be divided into seven categories:

1. The web page loads too slowly (dissatisfaction rate: 66%)

2. The website is not optimized for smartphone devices (dissatisfaction rate: 48%)

3. Frequent loading errors (dissatisfaction rate: 48%)

4. It is difficult to interact with the website (dissatisfaction rate: 46%)

5. Navigation on mobile web pages is difficult to use (dissatisfaction rate: 42%)

6. Unable to easily read web content on mobile devices (dissatisfaction rate: 42%)

7. Mobile web features do not meet user expectations (dissatisfaction rate: 36%)

It is reported that 19% of the respondents have an annual income of more than 100,000 US dollars, 51% of the respondents are full-time employees of the company, 63% are married, and 82% of the respondents are white.