According to an analysis report from Distimo, 91% of the world's top 100 companies have released applications in mobile app stores, most of which choose Apple's iTunes. This is a problem worthy of attention, because 18 months ago, 51% of companies had not released any mobile applications at all, let alone appeared in the app store. The top 100 referred to in the Distimo report are the top 100 multinational companies in the 2011 Best Brands report released by Interband, including Coca-Cola, BMW, Disney, General Motors, IBM, etc. Those top brands, especially those in the media, business services, and automotive industries, have realized that the release of apps can promote their business development. Some release apps to sell their content, while others allow users to use them for free because they know that whether they are paid or free, they can benefit from the release of these apps. The companies that rank higher have released relatively more apps. It needs to be clarified that it is not the apps themselves that make the companies rank higher, but the activity of the apps. The analysis shows that each company has an average of 24 apps released, including 636 apps from Disney and 285 from Sony. However, if these two companies are excluded, the average number of apps released by each company is 15. As for which app store to release apps to, Apple's App Store is undoubtedly the first choice. 86% of top brands choose the App Store, 66% choose the iPad App Store, 59% choose the Android Market, and 26% choose BlackBerry's App World. Of course, the Android Market is becoming increasingly important, while Nokia's Ovi Store is declining. Via TC translation: //www.leiphone.com/91-brands-app.html |
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