eMarketer: US social game user penetration rate increased year by year from 2010 to 2013

Data recently released by eMarketer found that the penetration rate of social game users in the United States increased year by year from 2010 to 2013. The data showed that in 2010, the penetration rate of social games among Internet and social network users in the United States was 23.7% and 39.4% respectively, and by 2013, the figures reached 30.0% and 44.8% respectively.

iResearch believes that the reasons for the increasing penetration rate of social games in the United States are: first, the rapid development of social networks has driven the growth of social game users; second, social games can make good use of users' "fragmented" time. In the future, as people's pace of life accelerates and "fragmented" time increases, more and more users will be exposed to social games.

Reprinted from: //game.iresearch.cn/83/20110902/148941.shtml