What is the difference between KFC coffee and Starbucks coffee? Which one tastes better, Starbucks coffee or KFC coffee?

We all know that both Starbucks and KFC sell coffee. Relatively speaking, Starbucks is mainly for coffee, while KFC is mainly for fast food. So relatively speaking, many people will choose Starbucks when drinking coffee. So what is the difference between KFC coffee and Starbucks coffee? Let's take a closer look!

What is the difference between KFC coffee and Starbucks coffee?

First, consumers have different views on coffee.

As we all know, Starbucks started out by selling coffee as its main product. After decades of development, Starbucks has become a famous coffee brand in the minds of consumers. However, KFC started out by selling hamburgers and fried chicken as its main products. Although it now sells coffee, in the minds of consumers, coffee is just one of its ancillary products, not its main product. From this perspective, if a consumer wants to drink coffee, he (she) will subconsciously choose to go to Starbucks first. Even if consumers order some bread or hamburgers as snacks while drinking Starbucks, they will only think of them as supplementary products for them to drink coffee better.

Second, there are differences in the control of the raw material supply chain

For retail stores like Starbucks that specialize in selling coffee, they have a strong control over raw materials such as coffee beans. From the selection of coffee beans to the skills of brewing coffee, Starbucks has its own special system and department to control each link. In layman's terms, it gives people a more professional feeling. However, for KFC, since it has not been selling coffee for a long time, it needs time to build its own raw material supply chain, and its control over raw materials such as the selection of coffee beans is not as strong as Starbucks. The most intuitive reflection is that many consumers think that Starbucks' freshly ground coffee is more mellow than KFC's freshly ground coffee. Of course, Starbucks' prices will also be more expensive than KFC's, and you get what you pay for.

Third, Starbucks' freshly ground coffee is more suitable for on-site office drinking than KFC's freshly ground coffee.

If you pay close attention, you will know that even on holidays, there are many white-collar beauties working in Starbucks with a cup of freshly ground coffee and a laptop. On the other hand, in KFC, people are just enjoying fast food, and not many people use the KFC environment to work. That is to say, consumers feel that drinking coffee in the Starbucks environment is more likely to inspire their work inspiration and creative enthusiasm, which is also related to the decoration environment of Starbucks. Therefore, the fact that Starbucks' freshly ground coffee is more expensive than KFC's is also because of other added values. Even in terms of coffee itself, many ordinary consumers feel that the difference is not that big.

Similarly, if a consumer wants to eat Western fast food such as hamburgers and fried chicken, he (she) will subconsciously choose KFC or McDonald's first. Even if KFC or McDonald's sells coffee, consumers will only think that coffee is a supplementary product to make them enjoy hamburgers and fried chicken more. This is what we often call brand culture and brand premium. So for freshly ground coffee, even if KFC and Starbucks taste similar, it is natural for consumers to think that Starbucks is more expensive than KFC because of the brand premium.

Which is better, KFC coffee or Starbucks coffee?

It mainly depends on personal taste.

Starbucks has always been a coffee brand, with dozens of the world's top coffee beans, which are handmade. A lot of time and effort has been spent on the research and preparation of coffee, so the coffee is naturally mellow and fragrant. KFC's coffee is ground by machine and then brewed, so the coffee tastes particularly light.

Starbucks coffee uses deeply roasted French coffee beans, which are mid-range. As Starbucks specializes in selling coffee, I believe the purchase price will be very low. The grinding part is done by machines, and the rest of the production is done by hand, which requires special training. There are also grades, green, black, brown, and purple. The ones you usually see are green.

KFC's coffee machines are imported, and they cost about 80,000 yuan each. They are pretty good and can make any kind of coffee. The coffee beans are Arabica beans, and the milk is ordinary pure milk. All coffees can be brewed within one minute. The time is set for easy operation by employees and to meet the standard of fast food delivery. In fact, the cost is not very high, a cup of coffee is about 20 yuan, which is quite profitable.

Why is Starbucks coffee more expensive than KFC coffee?

Taste and flavor

There is almost no difference in the taste between KFC coffee and Starbucks coffee. That is, the raw materials they use, coffee beans, are basically the same. However, Starbucks coffee should be more in quantity than KFC. Is this the reason why it is more expensive?

Coffee drinking environment

The main reason why Starbucks is more expensive than KFC is because of the coffee drinking environment. After all, Starbucks specializes in selling coffee, and the decoration of the store and the hardware and software equipment in the store are much better than KFC. KFC is a fast food restaurant, and coffee is not its main business. So drinking coffee in a noisy KFC is naturally not as good as Starbucks, which has a slightly petty bourgeoisie atmosphere. This should be the reason why Starbucks is expensive.

Service

There is no service when drinking coffee at KFC. You need to serve it yourself after you order it. Starbucks is different. The waiter will help you. So Starbucks coffee is expensive, which should also include labor costs.