When will Wuhan Cha Yan Yue Se open? Can I join Wuhan Cha Yan Yue Se?

Cha Yan Yue Se is finally going out of Changsha! Cha Yan Yue Se has officially announced that it will enter Wuhan in October this year. Are you happy, friends in Wuhan? This is really a great news. Friends who want to drink Cha Yan Yue Se in the future don’t have to go to Changsha specifically, we have it in Wuhan! However, Cha Yan Yue Se is a direct-operated store in Wuhan, not a franchise store!

When will Wuhan Cha Yan Yue Se open for business?

Expected around October 2020.

We got a positive response from the public relations director of Cha Yan Yue Se. We will give priority to opening stores in shopping malls. There is no plan to open stores in first-tier cities such as Beijing, Shanghai and Guangzhou. The business model is still direct sales, and we are not considering franchising for the time being. If nothing unexpected happens, we will move out of Changsha in October.

Recently, news that Cha Yan is going to open in other places has been spreading online. The main source of the news is the internal plan for the end of the year. The team thought that it would be a bit hypocritical if they were hesitant about something, so they had a frank chat with some media friends who were asking about Cha Yan's recent situation. After the news was disclosed, we also received some messages from fans seeking confirmation. We are very grateful to all friends for their concern for Cha Yan, and we also think it is time for the official to respond positively to everyone's concerns and doubts.

Can I join Wuhan Cha Yan Yue Se?

Not joining

ps: We will still adopt the direct sales model when we leave Changsha, and we will not join or become agents. Thank you for your sincere consultation, but direct sales is really the best model for us to guarantee the quality of Cha Yan's service. This is purely for personal comfort and no debate is accepted.

It's really not prejudice, but a problem of our own abilities. We can only walk steadily step by step, and eat buns one bite at a time without choking. If we don't fall to death in the first step of going out to work hard, Beijing, Shanghai, Guangzhou and Shenzhen will definitely come to us.

How do you evaluate the opening of Cha Yan Yue Se in Wuhan?

I think local Cha Yan fans don’t need to be too anxious. Cha Yan Yue Se will probably only open a concept store in Wuhan. After all, it is still too difficult to operate directly from a distance. If there are too many stores, it will be easier for pirated products to be mixed in. In the end, it will only be convenient for Wuhan people, not Wuhan tourists. And I think opening a Wuhan store is more like cultural and product promotion, attracting Wuhan tourists to Changsha to taste Cha Yan, after all, it is so convenient to get from Wuhan to Changsha. Cha Yan has spent so much effort to integrate Changsha elements into surrounding cultural products. If it suddenly abandons local characteristics, wouldn’t all these years of hard work go to waste?

Related News

Cha Yan Yue Se officially announced that it will move out of Changsha, with Wuhan as the first stop:

In the "Confession on Cha Yan Yue Se's 2020 External Area Planning", Cha Yan Yue Se stated that to expand Cha Yan from Changsha to the whole country and even go abroad is not only the dream of the founder, but also the real life struggle path of the partners who have followed Cha Yan for six years. Unlike other tea brands that usually choose milk tea, pure tea, fruit tea, and milk tea, Cha Yan Yue Se's "tea base + cream + nuts" product combination is also quite innovative. Typical products such as "Sheng Sheng Oolong", "Orchid Latte", "Guihua Nong" and so on are highly recognized by consumers. Since its inception, Cha Yan Yue Se has been deeply bound to Changsha's regional label. It can be seen on social media that people who go to Changsha for fun will choose to buy a cup of Cha Yan Yue Se.