Luotu Technology: In 2024, the total channel sales volume of China's Bluetooth speaker market will reach 24.88 million units, a year-on-year increase of 5.0%

According to the latest report from Loto Technology, the Chinese Bluetooth speaker market showed a steady growth in 2024, with omni-channel sales reaching 24.88 million units, a year-on-year increase of 5.0%. As the main force in the market, online channels contributed up to 91.8% of sales, or 22.84 million units, highlighting the dominant position of e-commerce in Bluetooth speaker sales. In this field, Harman Kardon topped the list with a sales share of 15.2% , an increase of 1.8 percentage points over the previous year. Its home-style desktop speakers and computer speaker series, especially the glass crystal speakers, have become popular online with their excellent appearance and continue to lead the market trend.

Following closely behind is Marshall, which ranked second with a sales share of 12.6% , an increase of 2.0 percentage points year-on-year, becoming the brand with the fastest growth in market share.

Edifier remained in the top three , with a sales share of 10.8%, a year-on-year increase of 0.7 percentage points, while maintaining its position as the number one Bluetooth speaker brand in China.

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