MusicWatch: In Q4 2024, TikTok's music user market share will drop to 29%, while Meta's will rise to 36%.

MusicWatch: In Q4 2024, TikTok's music user market share will drop to 29%, while Meta's will rise to 36%.
According to the latest research from data analysis company MusicWatch, the flow of American music users is changing: music users of almost all ages are moving from TikTok to social media platforms owned by Meta and Google. The time spent listening to music by users who were once firmly occupied by TikTok is being greatly squeezed by these American competitors.

Image caption: MusicWatch's latest research shows that TikTok music users are flowing to Meta and Google

The study investigated the time that American music users spend on social media platforms. Data shows that in the fourth quarter of 2024, TikTok's share in this category dropped from 34% to 29%; Meta's Instagram and Facebook's combined share rose to 36%, even exceeding TikTok's previous market share, and Google's YouTube also grew to 26%.

This change is particularly evident among young people. TikTok's market share has dropped sharply from 51% to 42%. This means that although TikTok still occupies a certain market share, the core users of the platform are being taken away by Meta and Google.

Among users aged 45 and above, TikTok's market share also fell by 4 percentage points, while the shares of other social media platforms increased accordingly.

There are many factors that have led to this situation. The TikTok US ban is undoubtedly an important reason that has prompted some users to turn to other platforms. Users have chosen other alternatives out of concern that the platform may be banned, and Meta's related platforms have naturally become a popular choice. As competition intensifies, TikTok's advantages are gradually being weakened, and its influence on the market structure is far less powerful than originally imagined.

The severe situation of TikTok's declining market share and loss of young users has also given its competitors an opportunity to seize the market.

Image caption: The Information reported that Instagram may launch an independent app for its short video feature Reels

According to the US media The Information, Instagram head Adam Mosseri told employees this week that Instagram is considering launching a standalone app for its short video feature Reels. The app will mimic TikTok, and the media described it as Instagram's most radical move to take advantage of TikTok's uncertain situation in the United States.

In August 2020, when the US government first attempted to ban TikTok, Instagram immediately launched the Reels short video feature.

Instagram has been trying to attract more young users and creators. In January this year, when TikTok's "sell or ban" law was about to take effect, Instagram took decisive action and began to provide creators with tens of thousands of dollars per month to encourage them to post content only on Reels in order to grab high-quality content resources. At the same time, Instagram also announced the launch of a new video editing application Edits to compete with ByteDance's similar product CapCut.

Last month, Meta Chief Financial Officer Susan Lee specifically highlighted the growth in the amount of time users around the world were spending watching videos on Instagram when speaking to analysts.

Phoenix Technology

<<:  Luotu Technology: In 2024, the total channel sales volume of China's Bluetooth speaker market will reach 24.88 million units, a year-on-year increase of 5.0%

>>:  Luotu Technology: Pet camera sales will exceed 1.4 million units in 2024, a year-on-year increase of more than 100%

Recommend

What are the characteristics of depression?

Depression is a common disease that affects peopl...

Can gout be eradicated?

In our lives, gout patients are not uncommon, esp...

Minimally invasive ligation surgery costs

Minimally invasive ligation surgery causes relati...

Will women who often stay up late affect pregnancy?

Many girls think that they are young and healthy ...

What causes vaginal pain?

The vagina is a private part of women and should ...

What should I do if there is a gestational sac in the retroverted uterus?

Women should be very familiar with the uterus, be...

How to maintain ovaries and what to eat

The ovaries are the most important physiological ...

What are the benefits of running in the morning for women?

As people's health awareness increases, more ...

Can I eat honey during my period?

Honey is one of the more expensive ingredients on...

HCG did not increase for a week and suddenly increased again

The hcg value of pregnant women is different from...

Do all ovarian cysts require surgery? How would you know if you don’t look!

Ovarian cyst is a common gynecological disease in...

My period has been delayed for 4 days.

Everyone's physique is different, especially ...

40 weeks pregnant, strong fetal movement at night

Fetal movement is a criterion for testing the hea...

What dishes go well with sauerkraut?

We all know that sauerkraut is a common pickled f...