Luotu Technology: In 2024, the total channel sales volume of China's learning tablet market will reach 5.923 million units, a year-on-year increase of 25.5%

According to the latest data from market research firm Luotu Technology, the total sales volume of China's learning tablet market in 2024 will be 5.923 million units, a year-on-year increase of 25.5%, and the sales revenue will be 19.06 billion yuan, a year-on-year increase of 37.6%. The hot sales of learning tablets in China are backed by countless parents who want their children to succeed.

Luotu Technology believes that the strong, rigid and urgent demand of parents and students for high-quality educational resources and educational hardware is the core driving force for the long-term high growth of the learning tablet market.

In terms of brand sales, Zuoyebang, Xueersi and Xiaoyuan are the top three in the online market.

Thanks to products such as P20, Zuoyebang’s e-commerce sales increased by more than 300% year-on-year, making it the brand with the fastest growth rate.

In terms of price, looking at the whole year of 2024, the low-price range still occupies a major position in the market, but its share is decreasing compared to 2023.

For example, the online market share of the 1,000-1,999 yuan price segment is 25.1%, down 6.0 percentage points from 2023; the online market share of the price segment below 1,000 yuan is 9.7%, down 1.1 percentage points from 2023.

In 2024, the share of mid-to-high-priced learning tablets will increase most significantly, with the online market share of products priced between 3,000 and 3,999 yuan rising by 9.2 percentage points to 23.7%.

In addition, the online market share of 2,000-2,999 yuan also increased by 5.9 percentage points to 16.6%.

The market share of high-end learning tablets has also increased. Luotu Technology defines high-end learning tablets as products priced above 6,000 yuan, which generally have high-quality educational resources and AI functions.

In 2024, the online market share of high-end products will be 12%, an increase of 5.4 percentage points from 2023.

Zikuai Technology