Pixalate: Google Play Store Q2 2024 Report

In the second quarter of 2024, the number of mobile apps removed from Google Play reached 1.1 million for the first time. This represents a significant increase, with 34% of Google Play apps removed in a quarter, compared to an average removal rate of 8% in previous quarters, an increase of more than 4 times.

In the second quarter of 2024, 74% of the removed apps were "abandoned" (not updated for more than two years); in the second quarter of 2023, only 25%. In addition, in the second quarter of 2024, 4.33 million deleted apps (39%) had not been updated in the past four years; in the second quarter of 2023, this proportion was only 6%.

In addition, 18,000 of the removed apps had the keywords "wallpaper" or "screensaver". This only accounts for 37% of the total number of these apps, because as of the second quarter of 2024, there were still 30,000 low-functionality apps with these titles available for download from Google Play.

Google Play announced its latest policy changes on July 17, 2024, introducing stricter standards for app quality, transparency, and security. These updates may have led to a significant increase in the number of app removals, as well as a decrease in low-functioning and abandoned apps on the platform.

In the second quarter of 2024, 34% of apps (1.1 million) were removed from Google Play, the highest number detected to date.

According to Pixalate, 1 million of the apps removed from app stores in the second quarter of 2024 had fewer than 100,000 downloads.

Data from Pixalate shows that 22% of registered apps in North America were removed from the shelves in the second quarter of 2024, with a total of 48,000 apps being removed from the shelves.

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