2023 5G Mobile Phone Report: Huawei returns strongly, iPhone 13 becomes the most popular model of the year

5G mobile phones account for 52.85% of the smartphone market . From the official launch of 5G mobile phones in mid-2019 to the end of 2023, it took four and a half years for them to take the lead in the smartphone market.

01. Huawei's new models drive the brand's market share to rise, and iPhone 13 becomes the most popular model of the year

Daily interactive big data has counted the market share of active 5G mobile phone devices of popular brands in the market.

Data shows that iPhone 5G mobile phone market share ranks first, accounting for 34.66%, an increase of 11.86% over the previous year ; vivo ranks second with a market share of 14.14%, ranking first in the Android 5G mobile phone market; OPPO ranks third with a market share of 13.35%; after Huawei smartphones made a strong comeback in the fall of 23 years, its market share was 12.12%, ranking fourth, and its ranking began to rise compared with the third quarter.

In terms of brand market share, the iPhone is in a relatively leading position. Huawei has made a strong comeback with the Mate60 series, effectively driving the increase in brand market share . These all reflect that strong technical strength and good user experience are the core key to the competitiveness of mobile phone brands.

Which mobile phones will become the hottest models of the year in 2023? Data shows that iPhone 5G phones performed outstandingly, from its first 5G mobile phone iPhone 12 series to the newly launched iPhone 15 series in September 2023. Among them, iPhone 13 ranked first with a market share of 7.54%, becoming the most popular model of the year in 2023 .

Huawei P40 series and nova7 have many loyal fans and have been on the list since they were launched. Honor 70, Honor 50 and Honor X30 are among the top 20 popular models in 2023 and are Honor's outstanding models.

02. Huawei Mate60 series leads the new phones in the fourth quarter, and Mate60 Pro becomes the brightest "new star"

Daily Interactive Big Data has counted the market share of newly added 5G mobile phone active devices in the fourth quarter of 2023 and ranked them.

Data shows that in the fourth quarter of 2023, the new market share of iPhone 5G mobile phones reached 44.64%, ranking first . In the second half of 2023, the price reduction promotion of iPhone series mobile phones by third-party sales platforms promoted the increase in sales; OPPO's new market share was 10.58%, ranking second. Vivo 5G mobile phones had a new market share of 10.09%, ranking third. Huawei's 5G mobile phones had a new market share of 9.68%, ranking fourth. Honor and Xiaomi 5G mobile phones ranked fifth and sixth in new market share.

In the 35-44 age group, OPPO 5G mobile phone brand has a market share of 24.68%, ranking first. Among users aged 45 and above, Honor 5G mobile phone market share reached 22.32%, continuing to maintain the first position.

By city level, vivo is in a leading position in brand share in second-tier, third-tier, fourth-tier and below cities ; Huawei still maintains the first position in market share in first-tier and new first-tier cities, and its share has increased compared with the previous year; Xiaomi's market share ranking in first-tier cities has risen to second place.

In 2023, the performance of the domestic 5G mobile phone market was evaluated by the media as "the fog has dissipated and the sun has risen, and everything is revived". Many third-party market research institutions have also given "optimistic" market expectations. Judging from the trend reflected in the data, the market share of 5G smartphones in 2024 is expected to continue to rise , but as the market share gradually increases, competition will become increasingly fierce, and the 5G mobile phone market will also usher in new changes. New growth points may appear in the optimization of mobile phone functionality and the improvement of the experience in details . Daily Interactive Big Data will continue to pay attention to market trends and use data insights to discover new trends in the industry.

From: GeTui