HootSuite: Social media ad spending to exceed $173 million in 2022

General Social Advertising Statistics

Social media ad spending is expected to exceed $173 million by 2022

As social media platforms become highly monetized and brands begin to use social commerce as part of their conversion strategies, it’s no surprise that companies are looking to invest heavily in social media advertising.

Social media usage dominates the digital landscape

The number of people using social media worldwide is expected to grow from 3.6 billion to 4.4 billion between 2020 and 2025, meaning more than half of the world’s population consumes information on social media.

Social media video ad spending to grow 20.1% to $24.35 billion in 2022

Thanks in part to the continued rise of Instagram Stories, Reels, and TikTok, lively video content is a leading channel for marketers to reach audiences through advertising.

Advertising is still a safe way to increase brand awareness

Surprisingly, half of online adults say brands using their data in advertising helps them discover (50%) and find (49%) products and services that interest them.

Trust is still everything when it comes to social media and advertising interactions

52% of social media users say that a platform’s protection of their privacy and data has a decisive influence on whether they interact with ads or sponsored content.

Social media advertising is the second largest market for digital advertising

Global social media advertising revenue was $153 billion in 2021, and this figure is expected to exceed $252 billion by 2026.

Brands will spend more on social media ads in 2022

Brands that want to make a splash must work harder to deliver ads with unique experiences on each social network.

Social media will account for 33% of all digital ad spending by 2022

Social media ad spending will exceed $134 billion in 2022, up more than 17% year-over-year (or an additional $23 billion)

The average CPM for social media ads was $9.13 in Q4 2021, up from $7.50 in Q4 2020.