IDC: China's learning tablet market shipments in the second quarter of 2023 will be approximately 1.03 million units, up 36.6% year-on-year

IDC's quarterly learning tablet tracking report shows that in the second quarter of 2023, China's learning tablet market shipments were approximately 1.03 million units, a year-on-year increase of 36.6%; shipments in the first half of the year were approximately 2.2 million units, a year-on-year increase of 37.2%.

Since the fourth quarter of 2022, the learning tablet market has entered the second stage - consumers' awareness of learning tablets has gradually increased, and demand has continued to expand. At the same time, new players continue to enter the market, and manufacturers such as Xueersi and Youdao have entered this track, and competition has become increasingly fierce. At present, the future development of learning tablets is still showing an upward momentum, and consumers' demand for products is becoming more diversified.

Market performance of the top three learning tablet manufacturers in the second quarter of 2023

Baidu

Xiaodu G series products have helped Baidu maintain its first place in the overall learning tablet market. The affordable price, coupled with the support of the AI Wenxin large model, has made Baidu's G series products a market leader in the RMB 1,000 to 2,000 price range.

iFLYTEK

As an industry pioneer in the field of artificial intelligence, iFlytek has widely applied AI to learning tablets, enabling its T series products to gain the first market share in the price segment above RMB 6,000. In addition, the new C series products in the second quarter of 2023 not only enabled iFlytek to gain a place in the market in the price segment of RMB 1,000 to 2,000, but also helped iFlytek's shipments rise to second place in the market.

Backgammon

As a veteran manufacturer of learning tablets, BBK has always occupied the top position in the offline sales channel. With its T series and X series products, BBK is in an absolute leading position in the offline market above RMB 4,000 in the first half of 2023. The S series products have also gradually increased their market share with their excellent performance, excellent content resources and AI support. The new product S7 in the third quarter has improved the overall performance of the S series, and with the screen upgrade, it is believed that it will give consumers a better experience.

The trend of large screen is obvious

Although the market share of 10- to 11-inch student tablets still dominates, it is worth noting that the market share of products larger than 15 inches is increasing, reaching 16.5% in the first half of 2023. Large-screen tablets are the future development trend of student tablets. As performance and content continue to improve, parents are paying more and more attention to the eye protection function of learning tablets. Therefore, major manufacturers are constantly developing large-screen learning tablets.

IDC China analyst Feng Dongliang believes that the overall market size of learning tablets in China is steadily increasing, and the market demand for learning tablets is still increasing. While consumers pay attention to the basic performance of products, they also pay more attention to the quality of learning content. As more K12 education vertical brands enter the learning tablet market, it is believed that consumers will be able to enjoy better content experience.

<<: Important reminder! To prevent and treat COVID-19, never use this medicine!

>>: HootSuite: Social media ad spending to exceed $173 million in 2022