Guangda: Top 20 mobile apps (non-games) overseas in terms of launch, revenue and downloads in July 2023

First, let’s look at the ranking of mobile apps launched overseas in July:

In July, major overseas manufacturers continued the involution trend in June, and most manufacturers continued to increase their investment. Pinduoduo Temu continued to increase its purchase of volume after winning for two consecutive months, and its championship position was as stable as Mount Tai; Changdu Technology launched online literature products again, and Lera was on the overseas investment list for the first time; Similar, a social overseas product of NetEase, made efforts overseas and ranked 18th on the Android list. First, let's take a look at Similar.

Similar, a social platform under NetEase, began to increase its advertising efforts in July and entered the list for the first time. From the subtitle "Meet & Match soulmates", we can see that this product focuses on finding soulmates. According to the analysis function of the majority of advertisers, its advertising situation in July is as follows:

. In July, the number of Android-based materials after deduplication exceeded 1,700, an increase of about 391.8% over the previous month, of which video materials accounted for more than 72.2%;

.Slightly different from other social products, Similar’s ​​main investment regions are Indonesia, Egypt and Turkey, with the above regions accounting for 24.3%, 18.5% and 12.6% respectively;

The promotional materials for this product are mostly live-action videos, which still have the familiar flavor of hormonal marketing . However, the actors are mostly local actors, and the overall acting is a bit like Thailand’s previous sitcoms, but more down-to-earth.

Lera is another online literature product of Changdu. Its advertising strength in July is almost catching up with MoboReader. According to the analysis function of the majority of advertisers, the advertising situation of Lera in July is as follows:

In July , after deduplication, the number of materials released on both ends exceeded 11,000, of which new materials accounted for 85.9%;

Lera’s advertising materials are mainly video materials, which accounted for about 83.2% of the total in July ;

Although Lera adopts a global marketing strategy, it focuses on the United States, Portugal and Brazil, with the above three regions accounting for more than 3%.

Lera first started advertising in May 2020. The early advertising efforts were not strong. In March 2021 and May 2022, small incremental trial campaigns were conducted on iOS/Android systems respectively. Starting in April this year, Lera gradually increased its advertising volume on both systems. Judging from the data captured by Guangda, this growth trend will continue in August.

Image source: Guangda-Advertiser Analysis-Delivery Analysis

In terms of creative content, Lera's design is in line with MoboReader. Here we can simply summarize it into the following three tricks to deal with melodramatic content in online literature:

1. Attract user attention - conflict between men and women (quarrel, slapping, forcing)

2. Metaphorical associations and evocations - key close-ups (pregnancy test sticks, baby toys, vomiting)

3. Resonance triggers transformation - introducing emotional resonance (sad eyes, expressions)

APPS INNOVA’s overseas tools have changed their main product, this time it is the file management tool KeepFiles. The following is its July launch:

In July , the number of materials delivered on the Android side exceeded 11,000 after deduplication;

. Launched in 58 countries/regions, with a focus on the United States, Turkey, Mexico and other regions;

Most of the materials invested in July were video materials, accounting for more than 90.1%;

The material design of KeepFiles is very formulaic, and is basically a structure of a branded mobile phone cover + a whirlwind special effects cleaning animation .