HobSpot: 2022 Social Media Trends Report

HobSpot has released its 2022 Social Media Trends Report, analyzing how to drive success in the consumer acceleration generation.

1. TikTok will take over social media

TikTok has risen, showing its growing dominance in the social media industry. It also remains to be seen how other platforms will adapt to remain competitive.

2. Cookies are compressed and social advertising will take their place

The cookie era is over. This will affect the future of social advertising, and brands need to think about how to continue to provide more personalized services while remaining compliant?

3. Social selling will simplify the shopping journey

The pandemic has pushed more consumers to shop online, a trend that will take a closer look at how social platforms are handling social selling and how demand will grow in the future.

4. Post-epidemic content will cater to consumer needs

The pandemic has created a world where content consumption is online. They have higher expectations and tastes for content.

5. Omnichannel engagement will change the way consumers interact with social media

Consumers are no longer loyal to one channel, causing content to spread across platforms faster than ever before.

6. Mature influencer marketing will eventually mature

Influencer marketing has come of age. With increased regulation and accountability, more brands are starting to take them seriously.

7. Brands will lead the decentralization of social media

Community is key, but not just within social media platforms. Many brands are now building their own internal social networks.

8. The Metaverse will become the connection between consumers

What will the future of the Internet look like? The largest platform is now beginning to be visualized, an interactive community that can participate in various social activities online.

9. Brand inclusivity is crucial

CSR was important in 2020 and even more so in 2021. In 2022, brands will have to listen to and take action on the social issues that matter most to their audiences.

10. Communities will develop and take control

Consumers have a voice, it may be quite quiet, but when those voices come together, in a broad community, they are loud enough to change the world.

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