App Annie: 2022 Mobile Market Report

As 2022 arrives, we’re entering a mobile-first world like never before:

• Time spent in mobile apps hit an all-time high, reaching 4.8 hours per day in popular mobile-first markets;

• Users are gradually shifting their attention and consumption to the mobile field. In 2021, users spent more than $320,000 per minute in the app store, an increase of nearly 20% compared with the record in 2020;

• Whether early adopters or passive participants, demand for mobile services remains strong - consumers around the world download more than 435,000 apps every minute;

• Advertisers have taken notice of the broad reach and deep engagement of mobile apps, with mobile ad spending expected to reach $350 billion in 2022 after exceeding $295 billion in 2021.

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