Due to the epidemic, we now have more time to play with handheld devices. According to data from mobile analytics company App Annie, in the top 10 markets, the average time spent on mobile devices per day in 2021 was 4.8 hours, an increase of 30% from 2019. Last year, U.S. consumer spending on mobile games grew to $27.3 billion, according to the company's "State of Mobile 2022" report released Wednesday. That's up from less than $6 billion in 2020. While most of the world has put the brakes on IRL socializing, spending on dating apps surged to $4.2 billion worldwide, up 52% from pre-pandemic 2019. According to the report, driven by TikTok's explosive growth, 7 out of every 10 minutes on mobile devices are spent on social media or photo/video apps. In total, consumers logged 3.8 trillion hours on mobile devices in 2021, downloaded approximately 230 billion apps, and spent $170 billion (an increase of nearly 20% from the previous year). App Annie CEO Theodore Krantz called smartphones, tablets and other handheld devices the "devices of the future." For example, in 2021, the average American spent 4.1 hours a day on mobile devices but only watched 3.1 hours of TV. |
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