TrafficGuard: Social network app downloads in Islamic countries increased 12% during Ramadan

199IT original compilation

A new report from TrafficGuard finds that overall traffic to e-commerce sites doesn’t increase during the Islamic holy month of Ramadan, but rather increases significantly in the weeks leading up to it.

With Ramadan set to begin in late April, businesses active in predominantly Islamic countries are preparing for seasonal shifts in their target audiences.

Community & Lifestyle

As a time for reflection, self-improvement and family, engagement with lifestyle sites increased by more than 10% during Ramadan compared to the previous four weeks.

Social networking apps saw the largest increase in downloads during Ramadan (12%), more than any other app category.

diet

Food and drink apps saw a 7% surge in downloads during the holy month, with the average time users spent in the apps increasing by 22%.

That is, while time spent in apps decreased after Eid, downloads in the food and beverage app category increased by 21% in the four weeks after Ramadan. This enthusiasm is reflected in overall web traffic.

Fun and Games

Online entertainment traffic and app downloads did see an initial modest increase during Ramadan, but game downloads grew 4% and online traffic surged 16%.

This was followed by another significant surge during the week of Eid and after Eid, when Entertainment and Gaming apps experienced 28% and 13% growth, respectively.

travel

Traffic to accommodation and air travel sites grew by more than 50% daily from the first day of Ramadan. Meanwhile, local travel apps also experienced the biggest jump in downloads after Eid, peaking at 34%.

199IT.com Originally compiled from: TrafficGuard. Please do not reprint without authorization