Cicada Master: Top Apps in April 2021

The April app rankings are out. Let's take a look at whether the Chinese App Store market is still dominated by Tencent, ByteDance, Alibaba and other big companies in April? Are there any "rising stars" in the fields of long and short videos, social networking, and shopping that are worth looking forward to?

In the ranking of app downloads in April, Pinduoduo returned to the top with 6.0799 million downloads, followed closely by Tencent's social giant WeChat with 5.7142 million downloads. Taobao Special Edition, which ranked top 3 in March, suffered a setback in April, ranking top 12 with only 3.0847 million downloads. The short video giant TikTok, which has always performed stably, successfully entered the top 3 in April.

Judging from the top 30 download rankings, the market structure where new applications are hard to come by and big companies are hard to shake has not changed. Among them, Tencent still has super traffic products in the social, entertainment, and music segments.

(WeChat downloads in April were 5.7142 million)

(QQ downloads in April: 4.7021 million)

(Tencent Video downloads in April were 2.509 million)

(QQ Music downloads in April: 2.2486 million)

"Mobile Taobao", "Taobao Special Edition" and "Xianyu" continue to help Alibaba maintain its position as the top shopping platform (although Pinduoduo ranks first, it cannot withstand the opponent's large number of users).

(Taobao Mobile downloads in April: 3.7982 million)

(Taobao Special Edition had 3.0847 million downloads in April)

(Xianyu's download volume in April was 2.2585 million)

In the short video field, ByteDance's "Tik Tok" had 5.1747 million downloads, "Jianying" had 5.0314 million downloads, and "Tik Tok Express" had 2.6958 million downloads, all of which were higher than "Kuaishou"'s 2.5421 million downloads.

Of course, if we have to pick an app that surprised everyone in April, it would definitely be the National Anti-Fraud Center. This app, developed by the Criminal Investigation Bureau of the Ministry of Public Security, not only became the only new app on the list in March, but also continued to be popular in April, with its ranking soaring by 7 places and successfully entering the top ten.

(The National Anti-Fraud Center downloaded 4.2846 million apps in April)

The popularity of the "National Anti-Fraud Center" is inseparable from the vigorous publicity of relevant units. Take Shenzhen Wenheyou for example. Due to the popularity of this popular online venue, the "Wenheyou queuing guide" has become a major focus of Shenzhen people. The police in Luohu just caught this point. Their anti-fraud propaganda adopted the slogan "Go to the entrance of Wenheyou and scan the code to download and register the National Anti-Fraud Center App. The police uncle will take you directly to the fast lane!" The online spread effect is quite good.

The overall change in the top revenue rankings of popular apps in April is not big, and the money-making capabilities of various long and short video and social apps remain unshakable. There are still no new faces in the top 30 app revenue estimation list.

(Swipe left and right to view the list)

Judging from the rankings, TikTok, Tencent Video, and iQiyi have maintained their positions firmly, firmly holding the top three positions in the revenue list, with estimated revenues of $55.3062 million, $29.3375 million, and $22.0392 million respectively; Xinyue Club has risen 8 places compared to last month, ranking in the top 6 with revenue of $8.5884 million. In addition, Pandeng Reading has risen 14 places compared to last month, and together with Huya Live, it is the application with the highest number of climbs in the Top 30 list, with the former's total revenue of $3.6286 million in April and the latter's total revenue of $1.1936 million in April.

Judging from the manufacturers of the applications, Tencent still holds the dominant position, with a total of 7 applications shortlisted in the top 30, which are fully blossoming in the four major sub-sectors of entertainment, social networking, music, and tools.

From the application classification, social applications are the most popular, with a total of 8 shortlisted applications, including QQ, Tantan, Weibo, Soul, Zhihu, Momo, WeChat and AiLiao. Long and short video applications are the second, with a total of 7 shortlisted applications, and music applications are in third place, with a total of 4 shortlisted applications. In addition, there are also 3 shortlisted book applications, which shows that in addition to the strong demand for social interaction and entertainment, netizens' willingness to pay for knowledge should not be underestimated.

Finally, the download/income ranking function of Cicada Master will be fully updated in the near future from the analysis dimension, data dimension, time dimension, etc. Log in to the official website of Cicada Master, the analysis dimension can be expanded from application, company, and industry trend, the data dimension includes three categories: comprehensive, application, and game, and the time dimension supports weekly, monthly, quarterly, semi-annual, and annual inquiries. In addition to the overall ranking, you can also view the sub-lists. Welcome to experience it, if you have any suggestions and opinions on the product/function/experience, please feel free to contact us.