YouGov: 2/5 of British social network users have seen inaccurate content

YouGov: 2/5 of British social network users have seen inaccurate content

YouGov surveyed UK social media users over a 30-day period to find out how they use their favourite platforms. More than two in five general users (41%) have seen inaccurate content in the past month, with nearly one in five mainstream users (17%) saying they have seen outright false content.

Additionally, 21% of users said they had encountered misleading content, 20% had seen false information, and 19% had seen manipulated or distorted content.

Only 25% of regular users said their family profiles were "very honest," with friends, coworkers, celebrities and influencers performing even worse. Almost half of users (48%) thought celebrities' profiles were "not at all" or "somewhat" honest, with only 22% of respondents believing their profiles were authentic.

Regular users are skeptical of “super influencer” Kim Kardashian, with 68% of respondents believing her posts are not representative of real life. Despite this, she remains the most popular influencer on social media. Most users wish their celebrities and influencers could be more authentic, with 64% of respondents agreeing that it’s refreshing when influencers are honest about their posts.

Dishonesty by opinion leaders was considered more important than dishonesty by family members (54%).

Overall, 28% of users have noticed this type of influencer/celebrity marketing in the past month, but almost half of respondents (49%) agree that these posts are not representative of the people who posted them.

Significantly, this distrust is consistent with people’s views on TV advertising, with almost half of respondents (46%) not trusting it.

199IT.com Originally compiled from: YouGov. Please do not reprint without authorization

<<:  Asthma is very severe and difficult to treat? Why not try this method?

>>:  TrendForce: Gaming LCD monitor shipments reached 8.5 million units in 2019

Recommend

Can I eat donkey-hide gelatin cake when I have my period?

Donkey-hide gelatin cake is a relatively common n...

Is it good for middle-aged women to eat donkey-hide gelatin often?

After middle age, people's physical condition...

Dark color of menstrual blood after childbirth

The normal color of women's menstrual blood i...

Causes of delayed ovulation

Each ovulation period of a woman should be regula...

Gynecological examination showed fungus

It is very common to find fungus during gynecolog...

What to eat to promote the discharge of lochia

Pregnant women will experience lochia after givin...

How many days will breast swelling last before menstruation?

In the eyes of men, women's breasts are so ch...

Can I eat Cordyceps flowers during menstruation?

We also call Cordyceps flower Cordyceps fungus. C...

Can pregnant women eat red dates? A good choice for nourishing the body

The diet of the parturient is the most important ...

A magic weapon for women's health after 40

For women, "menopause" is equivalent to...

Symptoms of female scrotal eczema

Key reminder: Female scrotal eczema is a skin dis...