App Annie: 2020 Mobile Report

App Annie released its 2020 Mobile Report, showing some numbers you must know:

Global consumer and mobile ad spending will exceed $380 billion in 2020.

In 2019, global app store consumer spending reached $120 billion, twice that of the global music industry.

Mobile game revenues across all mobile app stores will exceed $100 billion in 2020.

In 2019, global app downloads reached 204 billion times, setting a new annual record.

In 2019, users spent an average of 3.7 hours per day on mobile devices, a year-on-year increase of 10%.

In 2019, the average valuation of mobile company IPOs was 825% higher.

In 2019, Gen Z users had an average engagement rate 60% higher than older adults in non-gaming apps.

In 2020, mobile ad spending will reach $240 billion, up 26% from 2019 ($190 billion).

Key Industries for Mobile Transformation

game

Global mobile game spending was $86 billion, 25% higher than all other games (console, PC/Mac, handheld) combined.

Core games account for 18% of global top game downloads, 55% of gaming time, and 76% of consumer spending.

More money is being spent on gaming brand promotion campaigns than ever before: 74 cents of every $1 goes to user promotion campaigns globally.

In 2019, 1,121 games had average annual consumer spending of more than $5 million.

Non-Gaming

In-app subscriptions drive 96% of consumer spend within top non-game apps in the US, disrupting industries ranging from dating, health & fitness, music, sports, video streaming, education, business, and productivity.

finance

Fintech had a breakthrough year globally: Postbank BestSign, Pay Pay, NH Smart Banking, China’s personal tax app, Monzo, Google Pay and Cash App became the financial apps with the largest annual download growth in Germany, Japan, South Korea, China, the UK, France and the US respectively.

Globally, consumer access to financial apps increased 100% between 2017 and 2019.

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