Wo Index: Mobile App Rankings in January 2019

The end of the year is approaching. After a busy year of work summary and next year's planning, everyone's pace of life has slowed down relatively. Holiday travel, New Year's goods purchase, visiting relatives and friends, etc. are gradually put on the agenda. What impact have these changes in demand had on various APPs? Let's take a look at this issue of the Wo Index!

Highlights of the list

E-commerce promotion offers many discounts, but if you don’t buy, you will lose “100 million”

The popularity of Double Eleven continued into December, and the arrival of holidays such as Christmas and New Year's Day provided ample reasons for people to "buy, buy, buy". In the segmented shopping field, Taobao still ranked first, and the number of monthly active users also maintained an upward trend, with a month-on-month increase of 21% compared with the previous month.

Travel is hot at the end of the year, and the potential of travel and navigation apps is highlighted

"I have crossed mountains and seas, and walked through crowds of people." After a year of hard work, I urgently need a trip to relax my tense nerves. In this issue of the Wo Index, the number of active users of APPs such as Railway 12306, Ctrip, Qunar, and Fliggy has increased; in the map navigation category, AutoNavi Maps, Baidu Maps, and Tencent Maps still maintain the TOP3 rankings; AutoNavi Maps has risen from 13th to 8th in the overall list, with outstanding results.

Monthly activity of dating apps surges, as finding a partner is a "must-have"

At the end of each year, in order to cope with the interrogation of relatives about "partners", single nobles not only have to "examine themselves three times a day: Where is the partner? Is the partner here? Do you have a partner?", but also dare not slack off in action, such as: downloading one or more marriage and dating apps. Jiayuan.com, Baihe Marriage and Love, and Zhenai.com rank high in the marriage and dating segment, and the number of active users has increased significantly compared with last month.