eMarketer: Second screen usage growth in 2018 mainly comes from smartphones
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199IT original compilation While watching TV, the use of second screens such as smartphones, tablets and PCs has been growing year over year. In its latest report, “Online Video Trends in the First Quarter of 2018: Monetization, Audience, Platforms and Content,” eMarketer predicts that the use of PCs as a second screen will decline in 2018. Growth in second screen usage will come primarily from smartphones, and to a lesser extent tablets, reflecting the dominance of mobile devices for watching video, even when watching TV content. A survey of U.S. Internet users by YuMe and Nielsen revealed the use of second screens by age group. Millennials aged 20-36 are most likely to use smartphones and PCs as second screens while watching TV, far more than older people. However, older adults outperform millennials in using tablets (second screens). 199IT.com Originally compiled from: eMarketer. Please do not reprint without authorization |
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