Piper Jaffray collected opinions from thousands of teens, with an average age of 16.3, to understand their spending patterns, fashion trends, technology, and brand and media preferences. Teens spent about $2,600 per year, up 1 percent year-over-year and 6 percent compared to last fall. Food was the top choice for men, with Chick-fil-A being the most popular restaurant. Footwear accounts for an increasing share of girls’ spending, while fashion accessories hit a new low. Video games saw the most significant growth, accounting for 14% of male teen spending, compared with an average of 11% over the years. Brand Preference Sports brands dominate teenagers' preferences, with Nike and Vans being the two most popular footwear brands. Streetwear brand Supreme is declining; Off-White and European luxury brands are becoming more popular; preppy styles are losing their edge, such as Polo, Sperry, and Vineyard Vines. Tarte is the number one makeup brand, Neutrogena is the number one skincare brand, and 80% of teens get their beauty tips from influencers. 83% of teens own an iPhone, and 86% expect the iPhone to be their next phone. The most popular social platform was Snapchat, but Instagram was considered the most used; Facebook had low engagement. 199IT.com Originally compiled from: Piper Jaffray. Please do not reprint without authorization |
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