Apple Watch sales may be twice that of iPhone in first year

In the same first year of its launch, Apple Watch sales were twice that of iPhone. Can you believe it?

In two days, Apple Watch will celebrate its first anniversary, but its sales are still a mystery to the outside world. The average shipment estimate given by the outside world is 12 million units, and IDC claims that its market share in 2015 was nearly 61%, while the star product iPhone only sold 6 million units in its first year.

It sounds ironic, but based on the average price of $500 per Apple Watch, it is conservatively estimated that Apple Watch can bring at least $6 billion to Apple - three times the annual revenue of Fitbit. However, even so, the industry's evaluation of Apple Watch is unified in the early stage: disappointment.

Fred Wilson, co-founder of Union Square Ventures, publicly stated last year that Apple Watch would be Apple's "most complete failure." As one of Fitbit's shareholders, he predicted at the earliest that Apple Watch would not be a "must-have for every household" like iPad, iPhone, and iPod. The features are bright but the shortcomings are too prominent. The shortcomings of Apple Watch are too obvious - whether in terms of processor or battery life, or even in terms of independent use, it is difficult to exist independently of the iPhone, "so what's the point of buying it?"

Some people believe that the biggest challenge facing Apple Watch right now is the lack of a clear goal, a goal that no other product can achieve. Fortunately, Apple attaches great importance to the early market feedback of the watch. There are reports that Apple may add cellular data connection function to the next generation of watches and significantly upgrade the processor. Although Apple has not yet made any comments on this, this news is undoubtedly exciting.

In addition, another reason why Apple Watch disappoints the outside world is that it is so superficial.

JP Gownder, an analyst at Forrester Research, said that the Apple Watch has little practicality. In his opinion, the watch should have more apps like the Starwood Hotel & Resorts Worldwide, which allow users to easily check in, check out and other hotel services. In other words, Apple is ready for hardware, but has not laid a good software ecosystem foundation for it.

However, even so, many people are satisfied with Cook's new favorite. According to the latest survey by market research firm Wristly, among 1,150 online follow-ups last week, nearly 93% of Apple Watch users said they were "satisfied" or "very satisfied" with it. "It is a part of my life." Perhaps it is this kind of evaluation that makes Apple firmly believe that launching more styles of wristband options is far more important than quickly making up for the shortcomings of the software ecosystem.

Of course, as the saying goes, “Don’t say I didn’t warn you.” The struggle of Apple Watch today is no different from that of the iPhone back then. Going back in time, no one dared to believe that the iPhone would support 2/3 of Apple’s business.

Adam Grossman, a popular app developer, believes that it is more appropriate to compare the current Apple Watch with the iPhone of that year: when the iPod was first released in 2001, it was criticized for being "too expensive", "too small in space", and "too weird in design". However, with subsequent software and hardware updates, the iPod finally made a successful comeback.

Don’t say I didn’t warn you.

via: Sohu Technology =