Alibaba's LaiWang launches new social networking app with new positioning and focuses on "precision social networking"

Recently, Alibaba's mobile social platform "Laiwang" quietly launched a new dating concept "New Friendshipism". Different from previous social dating models, "New Friendshipism" is positioned as "precise social interaction". Combined with the "real-time avatar" function first introduced in the latest version, this new definition has become operational and executable.

"Precision social networking" is the main element of the new friendship of "Laiwang". As the name suggests, it is to find new friends with similar interests and interests with great accuracy and precision, establish new social circles, shorten the process of getting to know each other's appearance, interests and hobbies, etc., and avoid unnecessary embarrassment and trouble. In today's era of emphasizing speed and efficiency, this new definition is undoubtedly the best social strategy.

From "gathering together" to "knocking on the door" to "whispering" and "burn after reading", "Laiwang" has always focused on the accuracy, speed and privacy security of users' friendships, and the launch of the "real-time avatar" function has elevated this theme to a new level. This new way of playing, the first of its kind in China, directly transfers social friendships from behind the scenes to the front of the scenes, breaking through the limitations of blindly hiding friendships and completely realizing zero-distance social friendships.

It is understood that as a new social software, "Laiwang" has been actively working on improvement and exploration. From "interest-based social networking" to "social networking among acquaintances" and now "precise social networking", "Laiwang" has never stopped its pace of advancement and pursuit, and has gradually achieved self-transcendence.

Zou Mengrui, the person in charge of LaiWang, said that a new generation of people born in the 1990s and 2000s are rising and will eventually become the main force in the social field. LaiWang is launching a new friendship-oriented approach at this time, aiming to open a new social beginning in the mobile social field, get rid of the complicated cognitive process of social friendship in the past, make social friendship completely transparent and visual, and quickly build your own social circle. He also said that "precision social networking" as a new social positioning is expected to be widely recognized and adopted in the mobile social field soon.