Sino Consulting: In July 2014, China's 4G mobile phone market share exceeded 20%

Market research company Sinodata recently released the latest report on the domestic mobile phone market in July. Coolpad has been ranked first in China's 4G market for three consecutive months, showing the success of Coolpad's layout in the 4G field. The report shows that in the domestic 4G market, Coolpad has won multiple firsts: first, FDD-LTE accounts for 92.8% of the overall market share; second, it ranks first in the overall FDD-LTE+TD-LTE market, surpassing Apple and Samsung; third, in the ranking of the overall domestic mobile phone 3G+4G market, Coolpad also maintains the first position in the domestic market, not only surpassing Lenovo and Huawei, but also leading Xiaomi by more than 3.5 percentage points.

Industry analysts believe that competition in China's mobile phone industry is fierce and homogeneous competition is severe. It is very difficult to continue to seize the commanding heights of the industry's top position. It not only requires continuous product innovation capabilities, but also poses great challenges to the company's strategy, channels, etc.

Market share of domestic 4G mobile phones (TD+FDD) in July (data source: Sino)

Market share of domestic 3G+4G mobile phones in July (data source: Sino)

Coolpad has been ranked first in both 4G and 3G+4G domestic mobile phone brands for three consecutive months

According to the Canalys report, 4G mobile phones accounted for more than 20% of the overall market share in July, and maintained a month-on-month growth of 22.1%. With the participation of China Unicom and China Telecom, and the increase in FDD-LTE sales, both operators and mobile phone manufacturers will seize the FDD-LTE market, and market competition may intensify. But at the same time, the golden age of 4G mobile phones is coming in the second half of the year.

The data shows that in the domestic 4G market, Coolpad ranks first with a market share of 15.78%, OPPO and Samsung rank second and third, and Apple ranks fourth with only 9.37%. Coolpad not only maintains the first position in the domestic 4G market, but also maintains a market lead of more than 3 percentage points over Samsung and Apple. The report also revealed that Coolpad occupies 92.8% of the overall market share in the FDD-LTE market, forming a huge advantage. This is the result of Coolpad's early layout in the global market for FDD-LTE. It is expected that with the launch of various LTE products of Coolpad in the future, it will form a continuous competitive advantage.
In addition, in the ranking of the domestic mobile phone 3G+4G overall market, Coolpad has also maintained its position as the first in the domestic overall market share for three consecutive months. According to Canalys' July data, in the domestic 3G+4G overall market, Samsung ranked first with a share of 15.3%, Coolpad ranked second with 9.6%, Lenovo, Huawei, and Apple ranked third to fifth with 6.7%, and Xiaomi ranked sixth with 6.1%. Therefore, it can be seen from Canalys' report that Coolpad not only surpassed Lenovo and Huawei, but also led Xiaomi by more than 3.5 points. The first domestic mobile phone brand still belongs to Coolpad.

However, it is interesting to note that the report released by a foreign agency is quite different from the latest data released by Sino. The foreign agency reported that in the second quarter of 2014, Xiaomi's smartphone shipments surpassed Samsung for the first time and became the number one in the Chinese market. Industry insiders pointed out that as an authoritative data research agency in the domestic mobile phone market, Sino has long focused on the research of the domestic mobile phone market and has a better understanding of the Chinese mobile phone market. The data reported by foreign research agencies are more likely to be questioned in terms of authority.

Expected to win the annual 4G sales champion

Coolpad can continue to win the first place in 4G, thanks to its continuous product innovation in the 4G market. In this regard, Coolpad Vice President Cao Jingsheng said that Coolpad will build a boutique strategy this year, focusing on the promotion of Daguan, S series, K series and e-commerce brand Dashen, extending from high-end products priced at more than 4,000 yuan to the thousand-yuan mobile phone market. Coolpad's product positioning is clear, and each series has its own different characteristics. It is believed that this year's boutique strategy will promote Coolpad's continued growth.

It is reported that Coolpad has adjusted its 4G product strategy this year, changing from the strategy of flooding the market with products to the strategy of producing high-quality products, and from the scale effect to the scale effect with quality. So far, it has launched more than 10 4G mobile phones, including TDD-LTE and FDD-LTE mobile phones. Among them, Coolpad's 1,000-yuan 4G mobile phone 8720L has become one of the best-selling 4G products, and this product has sold more than 2.5 million units. In the mid-to-high-end market, Coolpad continues to launch the Grand View 4 Dual SIM Premium Edition to compete with Apple and Samsung. This is the world's first dual-SIM, triple-network, triple-communication mobile phone, equipped with powerful security performance, becoming a "dark horse product" in the high-end market. At the same time, the hot-selling 4G mobile phones such as S6 and K1 in the mid-end market have already caused a shortage of stocks.

Lu Libin, an analyst at iResearch, believes that Coolpad's continued ranking first is mainly due to its early product layout in the 4G era. It has strategically shifted from 3G to 4G in advance. Coupled with its strong supply chain integration capabilities, after ranking first in the domestic 4G market for three consecutive months, it will once again usher in a new round of explosive opportunities in the second half of the year. It is very likely to seize the first place in the 4G market in 2014.

Coolpad will continue to lead with the help of information security technology

Analysts believe that as international brands such as Apple and Samsung have been exposed to security vulnerabilities and information leaks, people in the 4G era are paying more and more attention to information security. Coolpad has accumulated a large number of successful cases in information security technology and information security patents over the years, and Coolpad, which has always emphasized security, has also benefited from this.

The Coolpad 4G S6 is the only model selected as one of the first batch of encrypted and secure mobile phones in Shanghai, which proves Coolpad's breakthrough in mobile phone security technology. It is reported that Coolpad has obtained more than 500 security patents and passed the security certification of the National Cryptography Administration. It is understood that this certification is the most stringent security test in China, and Coolpad is currently the only mobile phone company to obtain this certification.

Obviously, in an era when smartphones are becoming more diversified and personalized, information security will become the next market for major mobile phone manufacturers to compete. As the domestic mobile phone market pays more and more attention to privacy and security, Coolpad will surely be able to further lead 4G with this differentiated capability.