Direct Marketing News: Mobile phone users give permission for location tracking

Direct Marketing News: Mobile phone users give permission for location tracking

199IT original article translated from Direct Marketing News Translator: Sun Ying

New research shows that mobile phone users are willing to receive marketing messages.

Surveys, activists and government officials have warned that location-based marketing campaigns are a form of untrustworthy harassment. According to Urban Airship, a mobile marketing provider, marketers can safely reach half of mobile phone consumers through location and proximity-triggered messages.

By analyzing 4 billion push notifications from more than 10,000 apps, Urban Airship found that on average 62% of consumers agree to provide their location information to app providers. The study said that mobile phone users also choose push notifications to receive location-based messages, and more than half of the respondents did so.

"Our data analysis shows that the assumption that consumers are reluctant to share their location is wrong, and mobile users clearly value the location-based features of apps," said Scott Kveton, CEO of Urban Airship.

Urban Airship's analysis shows that between 60% and 80% of consumers accept the choice of personal app location.

<<:  eMarketer: Emerging markets have become the region with the highest number of smartphone users in Asia Pacific

>>:  After quitting smoking, can the blackened lungs become "white" again? Here comes the answer...

Recommend

Can I sleep with my partner on the first day of my period?

Menstruation is something women have to face ever...

Treatment for acne on the face during early pregnancy

Acne on the face in the early stages of pregnancy...

Can mild cervicitis heal on its own?

If women do not pay attention to dietary hygiene ...

Diagnostic criteria for hypertension in pregnancy

Pregnancy-induced hypertension syndrome is a dise...

Narcissus or garlic sprouts? Beware of poisoning if you eat the wrong one!

Audit expert: Li Guangwang Director of the Natura...

Urine smells fishy and yellow urine for women

If female friends usually encounter the problem o...

Why does the vagina smell bad?

In fact, everyone in life has their own unique sm...

How to treat female bladder stones and how to treat them

Female bladder stones are a very sensitive diseas...

How to play Go? Basic rules and strategies of Go

In ancient China, there were many names for it, s...

The busier a woman's body part is, the healthier she is

Women's private parts are not only the necess...

A lot of white and sticky vaginal discharge

Vaginal discharge is a common condition for many ...