Recently, foreign technology media CNET conducted a survey on the digital product purchasing intentions of 1,182 readers and found that 40% of readers are willing to buy tablets, ranking first among all digital products , while mobile phones, computers, headphones and e-readers ranked second to fifth with proportions of 23%, 20%, 17% and 17% respectively. In addition, each reader plans to spend $700 (about RMB 4,265) to choose gifts for 9 family members and friends during the year-end shopping season. Digital product enthusiasts plan to spend 50% of their shopping season expenses on digital products. In terms of purchase channels, 88% of readers said they would buy at least one gift online, and 60% of readers would buy at least half of their gifts online. At the same time, half of the readers who participated in the survey would also take advantage of the shopping season discounts to buy at least one digital product for themselves. |
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