Umassd: Usage of social platforms by the world's top 500 companies (Infographic)

199IT original compilation

9 out of 500 companies do not use any social media platforms or tools:

• A-Mark Precious Metals
• Berkshire Hathaway
• CenterPoint Energy
• Franklin Resources
• Icahn Enterprises
• Liberty Interactive
• Old Republic International
• PBF Energy
• Wynn Resorts

Key findings:

• In 2015, 103 companies had corporate blogs (21%), a 10% decrease from 2014;
• Twitter is more popular than Facebook, 78% vs 74%;
• Glassdoor (87%) joined LinkedIn (93%);
• Instagram usage grew 13%, driven primarily by greater business interest in the visually rich platform.

Corporate blogs : In 2015, 103 of the top 500 companies had blogs, a 10% decrease from last year. The use of blogs among the top 500 companies has been declining since last year, and this year's data also supports this trend. The survey shows that companies are turning to visually rich platforms such as Instagram. Instagram use among the top 500 companies in 2015 increased by 13%.

Corporate blog interaction level : The level of interaction of a blog is determined by whether comments are accepted, whether RSS feeds or email subscriptions are available, and the date of the most recent publication. In 2015, 73% of active corporate blogs allowed readers to comment, compared to 78% in 2014.

Corporate blogs publish on a wide variety of topics, usually involving updates on products or services, and news reports about the company and its products.

Corporate Blog Rating: Investigate the influence of blogs of top 500 companies. 44% of the top 500 companies in 2015 are in the top 200, and 38% are in the 300-499 range.

Corporate blogs by industry : The top 500 companies in 2015 come from 74 industries, and 103 companies with blogs come from 44 of them. Companies in the semiconductor and other electronic components industry account for 56% of blogs, followed by the entertainment industry (50%), general business (40%), telecommunications (36%), commercial banks (22%), insurance: property and casualty (20%), industry: gas and electricity (17%) and specialty retailers (16%).

Industries that did not have a blog in the 2015 Fortune 500 included: aerospace & defense, wholesalers, pipelines, household & personal products, metals, insurance: life & health, and oil & gas equipment & services.

Comparison : In 2013, 34% of the Fortune 500 companies hosted corporate blogs and 52% used blogging tools; in 2014, these two indices dropped by 6% and 3% respectively; in 2015, the use of blogs by the Fortune 500 companies dropped another 10%.

Corporate Twitter Accounts : 387 companies have Twitter accounts (have tweeted in the past 30 days), down 5% from last year. 8 of the top 10 companies tweet frequently, while Berkshire Hathaway and Apple do not have Twitter accounts.

Corporate Twitter Followers : Twitter engagement measures the number of followers. Facebook has dominated the Fortune 500 Twitter engagement for three consecutive years, with more than 14 million followers; followed by Google, Starbucks Corporation, Microsoft, Nike and The Walt Disney.

Corporate Twitter account ratings : 85 of the top 100 companies have active Twitter accounts. 41% of Twitter accounts belong to the top 200 companies, and 37% of Twitter accounts come from the bottom 200 companies. The higher the rating of the top 500 companies, the more likely they are to use Twitter.

Corporate Twitter accounts by industry : 74 industries have companies with Twitter accounts. The following chart shows the percentage of companies using Twitter in each industry. All companies in chemical and general commerce have Twitter accounts; followed by food consumer goods (92%), specialty retailers (88%), real estate: gas and electricity (88%), commercial banks (78%), and insurance: property and casualty (67%).

Corporate Facebook Pages : 368 companies have Facebook pages (74%), down 6% from last year. Seven of the top ten companies have Facebook pages, while Exxon Mobile, Berkshire Hathaway and Apple do not.

Business Facebook “Likes” : Engagement is based on the number of people who “Like” a business on Facebook. Facebook was the first business to surpass 165 million “Likes,” followed closely by McDonald’s (59 million).

Distribution of companies with Facebook pages in different industries : 73 out of 74 industries have Facebook pages. The only industry without one is the tobacco industry. The following figure shows the proportion of companies with Facebook pages in different industries.

New entrants into the top 500 in 2015 : 26 new entrants into the top 500, of which 18 were from last year’s top 1,000.

Instagram : Instagram is a powerful tool for promoting a company’s products and services and increasing sales. In 2015, the use of Instagram by the Fortune 500 companies grew rapidly, with active users increasing from 101 (20%) to 164 (33%) companies.

YouTube: 317 of the top 500 companies in 2015 have YouTube accounts, accounting for 64%, down 3% from last year. Seven of the top ten companies have YouTube channels, except for Exxon Mobile, Berkshire Hathaway and CVS Health.

Google+: 166 of the top 500 companies in 2015 have active Google+ accounts, down 5% from last year. In addition, 116 companies have Google+ corporate accounts, accounting for 23%.

Foursquare : 41 of the Fortune 500 companies in 2015 had official, corporate-run Foursquare accounts, accounting for 8%.

LinkedIn: It is still the favorite social media platform for Fortune 500 companies. 93% of companies have LinkedIn accounts, which is a 4% decrease from last year.

Glassdoor : 433 of the top 500 companies in 2015 have active Glassdoor profiles, accounting for 87%.

199IT.com Originally compiled from: Umassd. Please do not reprint without authorization