The main reason for launching the affordable iPhone: to attract first-time buyers

A research report shows that Apple's iPhone is the most popular model among first-time buyers of all smartphones, and the proportion of those who choose iPhone again is even higher than that of other brands. Perhaps it is precisely this consideration of consolidating and expanding the market that forces Apple to launch relatively affordable iPhone models.

According to the statistics published by AllThingsD in the report, it is obvious that iPhone has the highest first-time purchase and repurchase ratio among all smartphone brands, and Samsung is the closest to it. In terms of first-time purchase intention, the gap between the two brands is only about 5%. However, once you have used an iPhone, the number of users who will choose to buy an iPhone again is significantly higher than other brands, approaching 50%, while Samsung, which ranks second, is only close to 30%.

In addition to the iPhone brand, Apple's unique App Store may also make users reluctant to abandon their previous software investment costs and switch to Android. However, it is an indisputable fact that half of people who have used iPhones will use them again. Therefore, AllThinsD speculates that this factor may be the reason why Apple decided to launch a low-priced version of the iPhone. In this way, in addition to expanding the market to attract first-time users, it can also stabilize future customer base.

It can be seen from previous CIRP survey reports that lower-priced older iPhone models account for more than 1/3 of all Apple iPhone sales. In addition, with the continuous growth of the smartphone market in emerging countries, many of these groups are buying smartphones for the first time. These reasons make it necessary for Apple to consider affordable models.

via: /technews.tw author cooper